Essays on Moving from the Information Age to the Conceptual Age Book Report/Review

Download full paperFile format: .doc, available for editing

The paper "Moving from the Information Age to the Conceptual Age" is a good example of a macro & microeconomics book review. In the book A Whole New Mind by Pink, the author talks about the changes that are taking place in the workplace. The start of the book is about four ages which are characterized by changes in the way people are engaging their brains. The first age is the agricultural age which consists of the farmers, then the industrial age which consists of the factory workers, the information age made up of the knowledge workers and lastly the conceptual age composed of the creators and the empathizers.

He says that the topography of the workplace is once again experiencing changes and authority will move to those people who have strong and upright brain characteristics. In the fourth stage, Pink looks at the ways in which people and businesses can achieve success. He identifies three trends leading to the future of businesses and the economy at large. These are abundance, Asia and automation. Abundance indicates that the consumers have a variety to choose from.

Everything is in abundance. Asia means that everything needed can be outsourced and automation indicates the use of computers to perform most of the functions, use of robots and high technology in the processes involved. This trend raises three important questions for any business to succeed. These are whether computers can perform duties faster, whether what the firm is offering is required in the current age of abundance and whether anyone abroad can do it at a lower cost. In the other part of the book, the author explains six senses that he identifies to be essential for a business to succeed in the current economic times.

These are design, story, symphony, empathy, play and meaning. Design means moving ahead to involve the sense, the story is the narrative that is added to the products and services; symphony is the addition of creativity and big picture thinking. Empathy is going beyond reason and involving emotion and instincts, play is adding humour and cheerfulness to products and services and, meaning is the unimportant feelings and values of products.


Lengnick-Hal, M., (2003). Human resource management in the knowledge economy: new challenges, new roles, new capabilities. Boston: Berrett-Koehler Publishers.

Beinhocker, E. D. (2007). The origin of wealth: Evolution, complexity, and the radical remaking of economics. NY: Random House.

Organisation for Economic Co-operation and Development, (2000). A new economy: The changing role of innovation and information technology in growth. London: OECD Publishing.

Download full paperFile format: .doc, available for editing
Contact Us