BOSE Headphone - TV and Internet Commercial - Coursework Example

The paper “BOSE Headphone - TV and Internet Commercial" is an outstanding example of coursework on marketing. Bose products include Active noise-canceling headphones, Bose Quiet Comfort 3 Headphones, Noise-cancelling headphones development, Custom Bose QuietComfort 15 Headphones, Bose QuietComfort 15 Headphones, Bose QuietComfort 24 Headphones and Bose QuietComfort 20 In-ear Headphones (Bhatnagar, 2010). Other products include audio/mobile headphones, sport headphones, wireless headphones, and aviation headphones.  The circumaural headphones include AE2, On-Ear headphones, In-ear headphones, OE2 whereas the In-ear headphones include the IE2. All the products are tailored to meet different clientele needs, which is the key marketing strategy for the company. The company focuses on a number of strategies to ensure dominance in the market and ensures that its products available in the market. The different strategies are:

Noise-canceling headphones development is meant to protect pilots hearing during their flight across the globe. On the other hand, the Bose QuietComfort 3 Headphones tend to provide passive noise isolation. In fact, the earphones have a similar total noise reduction as Bose QuietComfort 3 Headphones because of its advanced noise cancellation. Most of the company’s products are always suitable for their occasions. In fact, most of the company’s products satisfy their customer needs.

Bose has a wide target market that includes the military, aviation, commercial systems and truck drivers. The corporation also targets home users. Most of these products are always suitable for their occasions. Additionally, the Corporation always develops products, which match their prices (Bhatnagar, 2010). Bose headphones provide its consumers with quality entertainment products that are rational and bring emotional aspect.

Bose corporation product positioning entails the best communication methods in advertising the products in the market. The advertising, in this case, will base on competitive pressure, customer needs, communication channels and messages.

Creative Execution
The company seeks to increase brand awareness by almost 20% in its prescribed target market. Additionally, the Bose Company aims at introducing brands through direct marketing, direct advertising, and public relations efforts.

Media Objective
The Bose Cooperation’s objective is to target 80% of the media’s resources towards the new clientele. The demographic targets in terms of the company’s products are people aged above 12 years.

Integrated marketing communications remains the company’s perfect marketing strategies. The organization uses both television and the internet in its products’ advertisements. This ensures that a wide audience is reached hence expanding the client base and maximization of profits.

Justification
The main objective of using various marketing strategies is to ensure that its product creates a renowned brand image that automatically sells the products. As defined by the company’s business values, the primary vision of the company was about creating new technologies, which would truly benefit the company’s customers. In fact, the company does not concentrate on generating profits. The Bose Corporation designs most of its products with affordability in mind (Raichaudhuri, 2011). The company is currently aiming at lowering prices. Additionally, the company focuses on the innovation of new products.

The Bose cooperation has at least 190 distribution centers that supply the company’s products in U.S.  Additionally, the cooperation has at least 50 trading service offices in the U.S.  This aspect enables the company in building close relationships with its customers and suppliers.

Apart from rationalizing and simplifying distribution, the Bose Corporation works in many ways. The company works by minimizing the impact it has on the environment. In terms of distribution, Bose Corporation aims at making sure it has the right products available for its customers.

Bose catalog remains the corporation’s main marketing tool. In this case, the company’s catalog amounts to almost 80% of the corporation’s annual marketing budget. Additionally, the company’s products are designed to fit to excite its users. In fact, most of the company’s products tend to fit its customer’s needs. Production of affordable products remains the biggest marketing tool for Bose Company.

Rough Ads
Bose Corporation creates an entertainment aspect impression to its consumers. In this case, the company uses both imaginary and real qualities and shortcomings in performing the task. The brand’s theme remains consistent and authenticated hence creating a direct experience to its consumers.

Media Choices
The Bose Cooperation’s objective is to target 80% of the media’s resources towards the new clientele. In this case, the company will use the internet, magazines, and television in advertising. Television and the internet will provide a larger target audience especially in marketing the product. Magazine advertisements will also be effective in advertising the product. On the other hand, the Bose catalog will also be effective during the company’s advertising. In this case, it will act as a marketing tool for the product. In this case, the company’s catalog amounts to almost 80% of the corporation’s annual marketing budget.