Essays on International Logistics: Cadbury Dairy Milk Case Study

Download full paperFile format: .doc, available for editing

The paper 'International Logistics: Cadbury Dairy Milk" is a perfect example of a business case study.   Logistics entails the procedure of tactically managing the procurement, storage, and movement of materials and finished inventory through a firm and its marketing channels. It is the process of planning, executing, and controlling the cost-effective and efficient flow and storage of raw materials, finished goods, and linked information from manufacturers to consumers. Cadbury dairy milk holds an elaborate supply chain that helps in moving products from the place of origin to the place of consumption. The company uses to train, ship, railways, and trucks to transport its products to its consumption place.

This report explores the challenges and opportunities linked to Cadbury’ s dairy milk with a specific focus on the logistics of dairy milk. Based on the temperament of the product, accessibility of raw materials, transportation modes, geographical locations, international economic integration, and technologies, the company’ s supply chain is flexible but it is affected by several international trade aspects. 1.0 Introduction Cadbury is a cosmopolitan company established in 1824. Cadbury dairy milk is a chocolate brand sold across the world.

Cadbury established CRM in 1905 that sold old and established novel logistical problems. CDM chocolate emerged as the best selling product leading to the opening of several plants. In 2010, CDM was integrated into the Kraft Foods. The integration promoted Kraft Foods in relation to geographical market exposure. The integrated company is the global second-biggest food company making products for billions of customers in over 160 nations. CRM is a popular brand consumed by 30% of consumers over 14 years. The commodity is sold across the world. The products are transported to diverse geographic locations through trains, trucks, and ships.

However, globalization and politics are major aspects that influence CDM logistics. 2.0 Cadbury Dairy Milk Supply Chain CDM has become a market leader in the confectionery market and a major brand with a distinctively chocolate taste. The purple color used in its packaging holds emotional importance and brings a sense of joy to consumers. According to Bradley (2010, p. 1), CRM is the covertness success of the organization and made from cocoa and fresh milk. The milk chocolate that required fresh milk, established a novel infrastructure for its storage, transportation, condensation, processing, collection, and receipt.

CDM prompted the growth of the Cadbury business. CDM supply chain involves the flow of material, information, and finances. The product’ s supply entails planning, multi-sourcing, e-commerce, and information sharing. Farm products are transported from the farm to the manufacturing plant, packaged, and transported to distribution depots before they are transported to the consumer market. The product supply chain starts at raw material production and culminates with the processing and distribution of the end products (Frazzon 2009, p. 2).

CDM supply chain is complex given the movement of raw materials from farms, to the plant and then to back to the consumers. 3.0 Opportunities and Challenges Linked with CDM Supply Chain 3.1 Geographic Locations Cadbury sells its dairy milk across diverse regions. Its success in international competition relies on its competitive advantage. Cadbury’ s distribution logistics provides the right goods at the right time and place, in the right quality, right price to the right people. This is achieved through the accessibility of information and goods. However, pursuing international sourcing is a procedure that takes time and involves scores of barriers (Arora & McIntyre 2014, p. 85).

Cadbury faces customs, trade regulations, language barriers, and customs in different geographical regions. For instance, assessment and control of supplier’ s business procedures are more complex given their diverse locations in the world.



Arora, A & Mclntyre, J 2014, Global business transcendence: international perspectives across developed and emerging economies, Palgrave Macmillan, UK.

Bradlwy, J 2011, Cadbury’s purple reign: the story behind chocolate’s best-loved brand, John Wiley & Sons, UK.

Frazzon, E 2009, Sustainability and effectiveness in global logistic systems, GITO mbH Verlag, USA.

Katie, J 2013, Supply chain management of Cadbury’s milk chocolate, GRIN Verlag, UK.

Plunkett, J.W 2009, Plunkett’s transportation, supply chain & logistics industry Almanac 2009, Plunkett Research, Ltd, UK.

Download full paperFile format: .doc, available for editing
Contact Us