brand Essays Examples - Free Topics and Samples on brand

Brand Image and Brand Salience
The paper "Brand Image and Brand Salience" is an outstanding example of an essay on marketing. A brand can be defined as a version of a given product or service. Brands come in different types. For instance, look-alike brands which functions the same but look different in terms of packaging and name (Pepsi and coke) or sub-brand trading under the same name, but are distinct in functionality and size packs (leaded and unleaded gas), differentiated brands and brand extensions among others (Ehrenberg ...
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Brand Image and Brand Salience
The paper "Brand Image and Brand Salience" is a good example of business coursework. The ultimate goal of any business organization as a whole or through brands is to drive their profit margins. This can only be guaranteed when a business organization or a brand is capable of attracting and retaining customers so that they lock them in while locking out competitors. In essence, business organizations must gain competitive advantage through their brands of products and services to achieve sustainable ...
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Brand Equity - Coca-Cola Brand
The paper "Brand Equity - Coca-Cola Brand" is an outstanding example of a marketing article. In modern times, having a strong brand is one of the core missions of national and multinational companies. Multinational corporations are competing globally to position and present their products to segmented markets through branding. The company's brand helps the customers to differentiate massive goods and services offered in the market by competing companies within an industry. Today, companies with ...
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Justification for Brand Image and Brand Salience
The paper "Justification for Brand Image and Brand Salience" is an outstanding example of an essay on marketing. The stiff competitive nature of the modern market systems coupled with the vast globalization has made the aspect of brand management an important marketing function. Brand management assists organizations to differentiate themselves from competitors and by extension avoid the avoid competition that is bent on price wars. The prime aim is to crate customer loyalty. This feat saves the ...
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Choosing Brand Elements to Build Brand Equity
The paper "Choosing Brand Elements to Build Brand Equity" is a wonderful example of an assignment on marketing. Week: time & date Week 3: Friday, 18th September Introduction This week's lectures deal with Choosing Brand Elements to Build Brand Equity and Designing Marketing Programs to Build Brand Equity. The purpose is to provide a comprehensive idea regarding the process of introducing a product to the verge of distribution. Lecture objective ...
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Brand Image and Brand Salience Concepts
The paper "Brand Image and Brand Salience Concepts" is a perfect example of marketing coursework. Brand salience is the level at which a brand is noticed or thought about by a customer in a buying situation. Weak brands have little or no salience while strong brands have got high brand salience. If a brand is not thought about at the time of buying or is unnoticed, then its salience degree is very low. To have high salience means that customers will think about the brand when they ever find ...
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Brand analysis
Brand Analysis Table of Contents Table of Contents 2 0 Brand Equity 3 2.0 Coca-Cola 4 3.0 Brand Auditing for Coca-Cola 4 3 Brand Promise 4 3.2 Brand Personality 5 3.3 Brand Values 5 3.4 Brand Attributes 6 3.5 Visual Identity 7 7 References 8 1.0 Brand Equity The origin of branding concept is debated by research scholars at various occasions while majority of them believe branding concept originated almost 150 years ago from the consumer durables segment. David Aaker argued that applying concept ...
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Brand analysis
Samsung Brand Analysis Introduction Samsung is a renowned company brand that is headquartered in Seoul, in the Samsung Town of South Korea. The company has grown to become a household name across the world, managing to establish many subsidiaries in South Korea and other parts of the world. With respect to its profile history, the company has been in existence for over the decades, after having being founded in 1938 just as a trading company (Michell 11). The decades that followed saw the company ...
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Building Brand Equity and Brand Loyalty in Srt Industry
The paper "Building Brand Equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing. In today’s highly competitive market, businesses have understood the importance of satisfying their customers as customer retention ensures a constant demand for goods and services. Building brand equity and enhancing customer loyalty have been deemed as the most sustainable means towards long-term profitability and competitiveness. Customer relationship management ...
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Brand Strategy Integration - Qantas
The paper 'Brand Strategy Integration - Qantas" is a good example of a management case study. Qantas is the Australian national carrier airline. The airline has been the leading domestic and international carrier in Australia. Since the airline was founded in 1920, it has grown to be the world leader in long-distance travels and a strong brand (Qantas, 2015). The company uses two complementary airline brands which are; Qantas-link and Jetstar (Sarina & Lansbury, 2013). The airline also operates ...
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Issues of Brand Management
The paper "Issues of Brand Management" is a good example of a marketing research paper. Marketing management is very important for the performance of an organization. Brand management is one of the issues of marketing management that are very important being undertaken by the marketing managers (Hanna, & Rowley, 2011). Brand management refers to a marketing communication function that entails the planning and analysis of the brand position in the market (Qian, 2014). This is where the marketing ...
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Brand Growth Strategies
The paper "Brand Growth Strategies" is a brilliant example of a literature review on marketing. Imagine the world all around. Everywhere one turns his head, brand names pop up for one to consider, buy, and make part of one’s life. Daily one sees images of such products as Coca-Cola products, Nike, Wal-Mart, McDonald's, Starbucks, and others. One can’t help but make a brand name product an extension of one’s lifestyle or well being. Also, no matter where one may be, whether ...
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Vegemite Brand Heritage
The paper "Vegemite Brand Heritage" is a great example of a Marketing Case Study. The purpose of this paper is to analyze and examine the Vegemite brand heritage with a focus on giving a judgment of its value, its quality and the extent to which it has been effective in the target market. In addition, the paper has significantly outlined various challenges and opportunities in regard to the Vegemite brand heritage and consequently drawn several substantial and feasible recommendations that would ...
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Vegemite Brand Audit Evaluation
The paper "Vegemite Brand Audit Evaluation" is a great example of a marketing case study. This report is an evaluation of the Vegemite brand under different subheadings including its history from the 1920s when the product was developed to date when it has established itself as a market leader. The challenges that the brand has faced from the time it was introduced in the market. The report explains the context of the brand, its equity, values and personality. There is a further attempt to see ...
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Building a brand
Brand is a promise of consistent level of service quality that consumers can expect from a certain product or services. This promise need not be implicit. In fact the brand creates positive consumers’ perception towards a product. It is an effective way of positioning a product or service in the minds of consumers. This favorable position has become increasingly important in the rapidly changing environment in which the businesses operate. This has also made the role of a marketing manager more difficult. ...
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BMW Brand Values
Heritage The YouTube commercial starts with an image of an Egyptian pyramid to illustrate a heritage of outstanding engineering. The BMW brand was founded in 1916. The superior quality of the products enabled the company to achieve global acceptance which helped the company’s product become popular worldwide. A product line that made the company famous is its 7 series line of vehicles. Identifiers The company’s logo is illustrated in Appendix A. BMW’s slogan is “The ultimate driving machine.” ...
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Importance of Brand Loyalty
The paper "Importance of Brand Loyalty" is an outstanding example of management literature review. Over the last decade, since economic growth has made a very significant leap in progress, the topic of brand loyalty has triggered a very important role. It has garnered unprecedented research attention over the last few years. Albeit considerable loyalty research has been conducted, the factors that determine customers’ loyalty to a brand is yet to be uncovered (Xiang (Robert) Li and James ...
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Designing Brand Experiences
The paper "Designing Brand Experiences" is a great example of a Marketing Case Study. The increased globalization and advancement in technology have led to an increase in competition in the market over the years (Kotler & Armstrong, 2010). Such factors have made contemporary managers understand the importance of building strong brands. Companies which have not taken this heed, has been overtaken in terms of competition and market share. One of the strongest brands today is Starbucks Coffee which ...
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Brand Portfolio - Qantas
The paper 'Brand Portfolio - Qantas" is a good example of a marketing case study. Brand portfolio refers to the total collection of rights that a product may possess. Some organizations deal in multiple products and services, each of which may have its own brand either trade or service mark. They may be universal law marks or registered under statutes in various countries or states. This research will focus on Qantas Brand which is a well known Australian Airline Brand. Discussion Social media ...
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Apples Brand Awareness and Brand Quality Influence on Peoples Perceptions
The paper "Apple’s Brand Awareness and Brand Quality Influence on People’s Perceptions" is a great example of a management case study. Apple Inc is a US-based corporation that manufactures and designs computer hardware, software and consumer electronic products. The company makes Mac's brand of computers along with popular software brands such as iLife, OS X and iWork. Apple is also a leader in the digital revolution with its iTunes online store and iPods. The company has also re-created ...
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