Essays on Marketing for Bonds Company Case Study

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The paper "Marketing for Bonds Company" is a good example of a marketing case study. Brand analysis of any company involves weighing the business situation, its position in bringing in profits and introducing strategies to improve on the company’ s operation. This analysis focuses on the industry and the competitive conditions in the market. The analysis aims at improving the current state of any given company (Noel& Koh, 2012). This is the report analysis on Bonds Company, an iconic Australian brand that manufactures and imports men, women’ s and children’ s clothing, specifically underwear.

This company is part of the Pacific Brand Corporation with different categories of underwear for both genders, targeting its sales to a variety of markets. The company operates around Australia and United Kingdom regions. George Allan Bond established Bonds Company in 1915 after coming to Australia during the twentieth century (Lean & Ian, 2013). He imported hosiery and gloves for women and in 1917; he expanded his products to Redfern and Sydney regions. This formed a basis for the Bonds iconic brand, which operates in Australia for over 90 years after its foundation. The industry manufactures original products such as the Chesty Bonds singlets, which is the most common.

It markets certain varieties of underwear and sleepwear garments including briefs, trunk style and boxers. The company operates successfully selling above 3 million units per annum and provides innovative ranges in the market, proving as one of the most successful and effective companies in Australia. Bond Company caters for all genders including the children (Charles & Lack, 2011). This Australian brand offers a collection of high quality, comfortable, fun and electric clothing, singlets and bras for the male and female genders. This report looks at the women’ s underwear making the females the main target.

The product category of women is more extensive with the existence of sports and maternity wear and casual clothing. Undergarments include the bras and hipsters. All these are examples f products present for the women and our target is on the underwear. Women’ s underwear lies among the main products offered to women (Martin & Robert, 2012). A sub-category of the female underwear is the cotton underwear, known as the panties having plain colors and styles.

Some of the team designers invented prints in the underwear creating a romantic and mythical theme. The prints are mystic and intriguing with delicate and feminine styles. These printed and colored underwear cater for the female target especially women. Sarah Murdoch promoted this range of style stating that the collection was all about ‘ having fun’ and enjoying the clothes customers wear. Any given company has its competitors and the success of a company depends on where it lies in terms of strengths and weaknesses. Bond Company faces great competition from some of the companies, which manufacture underwear (Evans, Poa & Rath, 2005).

This competition is worldwide since these companies offer their services in many countries. The company’ s managers ensure that the operations are smooth and there is the maximization of profits. This ensures the company’ s stability in terms f finances and maintaining its customers. Over the past years, Bond Company ensures that customers acquire quality and presentable underwear clothing at affordable prices. This enhances the customer’ s loyalty to the company and success in the company’ s future.


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