The paper "Human Resource Development in Toyota Culture" is a wonderful example of a Marketing Case Study. In the 1920s, The Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. The technique is allowing the machine operation when a problem is detected/occurs and later on, the technique was introduced into Toyota Production System (Toyota Company, 2015). In 1933, Toyoda Automatic Loom Works was established, and it started producing automobiles. In 1937, Toyota Motor Company was established, and the name of the automobiles was “ Toyoda” . The name was later changed to “ Toyota” because of the eight brush strokes and the lucky number associated with the process (Tomino, Hong & Park, 2011).
In addition, the change of the name ensured the business operated in the modern business environment because the original name meant “ fertile rice paddies” (Takeuchi, 2008). Since its inception, Toyota has continued to develop automobiles and improved technology based on competition (Toyota Company, 2015). The headquarters of Toyota is Toyota, Aichi Japan and serves worldwide customers. Some of the products include engines, commercial vehicles, luxury vehicles, and automobiles.
Toyota also expanded its activities to leasing, financing, and banking to address the requirements of the customers. Moreover, as of 2014, the company employed more than 338,875 across the world (Toyota Company, 2015). Ownership Toyota is a listed company, and people have the right to trade its shares (Toyota Company, 2015). However, some of the major shareholders include Nippon Life Insurance Company, State Street Bank and Trust Company, The Master Trust Bank of Japan, Toyota Industries Corporation and Japan Trustee Service Bank. Brand Portfolio Toyota Company has numerous products within its Toyota Brand. The following chart summarizes some of the products: Apart from the automobiles indicated, other products include: Varieties of cars – the products are associated with sedans and other forms.
For example, Toyota Premio and Toyota Wish are examples of products that share technical components but the design of the bodies is different. Special Purpose Vehicles – these vehicles have an add-on, which includes Hiace van with powerlifter, load labor-saving vehicle, refrigerator/freezer vehicle, and container van. These products are aimed at the business environment in which effectiveness is required (McQuade, 2008). Equipment and vehicles for the physically impaired – the products under this categorically include Friendmatic Vehicle “ Wel Carry” , Side access vehicle, wheelchair accessible vehicle (rear lift and rear slope type), and passenger lift-up seat vehicle.
These products are targeted to customers that face challenges in using the vehicles. Commercial and specialty vehicles – the products are aimed to fulfill the different requirements of the users. For example, pickups and double cabins are aimed at business-oriented individuals. In addition, it allows users to use vehicles to accomplish numerous functions (Sahoo et al. , 2008). In short, Toyota has numerous products in which it becomes difficult to enumerate.
The development of the products is based on the innovation and creativity of the research within the Toyota Company (Toyota Company, 2015). Toyota Company aims to become one shop for automobiles and hence, the extensive research and developments. BRAND INVENTORY Numerous factors can be used to credit the success of Toyota in the automobile industry (Toyota Company, 2015). The section describes some of the factors that have allowed Toyota to become among the leaders in the Automobile industry
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Liker, J. K., & Hoseus, M. (2009). Human resource development in Toyota culture. International Journal of Human Resources Development and Management, 10(1), 34-50.
Marksberry, P., Badurdeen, F., Gregory, B., & Kreafle, K. (2010). Management directed kaizen: Toyota's Jishuken process for management development. Journal of Manufacturing Technology Management, 21(6), 670-686.
McQuade, D. (2008). New development: Leading Lean action to transform housing services. Public Money and Management, 28(1), 57-60.
Monden, Y. (2011). Toyota production system: an integrated approach to just-in-time. CRC Press.
Sahoo, A. K., Singh, N. K., Shankar, R., & Tiwari, M. K. (2008). Lean philosophy: implementation in a forging company. The International Journal of Advanced Manufacturing Technology, 36(5-6), 451-462.
Takeuchi, H. (2008). The contradictions that drive Toyota’s success. Strategic Direction, 25(1).
Tomino, T., Hong, P., & Park, Y. (2011). An effective integration of manufacturing and marketing system for long production cycle: a case study of Toyota Motor Company. International Journal of Logistics Systems and Management, 9(2), 204-217.
Toyota Company. (2015). Home. Retrieved from http://www.toyota-body.co.jp/english/products/