Brand Management Essays Examples - Free Topics and Samples on Brand Management

Issues of Brand Management
The paper "Issues of Brand Management" is a good example of a marketing research paper. Marketing management is very important for the performance of an organization. Brand management is one of the issues of marketing management that are very important being undertaken by the marketing managers (Hanna, & Rowley, 2011). Brand management refers to a marketing communication function that entails the planning and analysis of the brand position in the market (Qian, 2014). This is where the marketing ...
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Stratigic Brand Management
Abstract:“Presently, in business world brands are very important and brand strategy is an essential element for business success. Customers only prefer to buy the product with strong brand image and brand identity. Brand and its overall popularity are very important for today’s customer. Reputation of brand determines the overall success rate of business in today’s competitive market. Strong and well established brand generates greater satisfaction for customers and it is also a valuable asset for ...
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Brand Management - Click Frenzy
The paper "Brand Management - Click Frenzy" is a perfect example of a marketing assignment. Click frenzy is the leading online shopping website in Australia and it was launched in November 2012. Despite numerous challenges the company has continued to strengthen its weaknesses and over time, it has proved to be a useful resource to online shoppers both in the region and elsewhere (Richard & Wilson, 2005). (b) Click frenzy was established with the goal of giving Australia a chance to fight back ...
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Red Bulls Brand Management Strategies
The paper "Red Bull’s Brand Management Strategies" is a great example of a business case study. This report has examined key issues relating to Red Bull’s brand management strategies. The findings of this report illustrate that since the launch of Red Bull energy drink in the market, the product has witnessed significant success. Currently, Red Bull has a strong brand equity and presence in the market. The success of Red Bull as a brand can be attributed to the brand management strategies ...
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Brand Management Plan for LG
The paper "Brand Management Plan for LG" is an outstanding example of a marketing case study. Life is indeed good with LG. LG is a lifestyle brand. A household name recognized virtually across the world. The LG brand is globally recognized and has continued increasing its customer base meeting and exceeding most of its expectation. (Deans, & Metcalfe, 2013, p.393). LG’s research and development initiative have seen the creating and successful role out of products that continue to satisfy ...
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Brand Management and the Challenge of Authenticity
The paper "Brand Management and the Challenge of Authenticity" is an outstanding example of marketing coursework. Brand management is a marketing communication function that comprises analyzing and planning how the brand is positioned in the market. Creating an excellent target market relationship is extremely significant for brand management. Tangible aspects of brand management include the products, price, look, packaging, and other elements. The intangible aspects include the experience derived ...
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Brand Management -Celebrity Endorsement and Consumer Behaviour
The paper "Brand Management - Celebrity Endorsement and Consumer Behaviour" is an outstanding example of a literature review on management. The contemporary business landscape continues to face an upsurge of stiff competition from the existing and the incoming players. The fiercely intense competition is even higher in business segments whose survival depends on product differentiation and innovativeness like the high fashion segment of the garment industry. On that note, in this segment, merely ...
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Role of Social Media in Brand Management
The paper "Role of Social Media in Brand Management" is a perfect example of a Marketing Essay. There has been an ongoing argument in the recent past related to the notion related to branding in regards to numerous social media platforms. For instance, Facebook, which is one of the most popularly used online sites, continues has hit the billion users’ mark that logs in at least twice every other month. Hong and Cho (2011) ascertain that consumers commit at least a third of their respective ...
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Brand Management Or Planning And Control
The paper "Brand Management Or Planning And Control" Is a wonderful example of a Marketing Case Study. Great brands are a result of having thoughtful and imaginative planning. In order to come up with a strong brand, there is a need to implement strategies that are creative (Schultz, 2000). Having strategically planned brands is vital for the competitive world. As an industry plan to expand or introduce a new brand, there is a need to have a well-drafted brand plan. A brand is a company story that ...
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SME in Dubai towards Branding and Brand Management
The paper "SME in Dubai towards Branding and Brand Management" is a great example of a marketing case study. The aim of the article is to evaluate the attitudes of owners and managers of small and medium-sized enterprises SME in Dubai towards branding ad brand management. In a review of the literature, the article notes that many SMEs fail in a short period of time due to their inability to withstand the competitive forces in the market. The article points out that many SMEs usually downplay ...
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Brand Management System - Overview of the IKEA
The paper "Brand Management System - Overview of the IKEA " is a perfect example of a management case study. Every business company usually seeks to have the best brands presented to the market at all times. The brand quality sells out a business and further promotes its activity. One of the ways through which modern business have attempted to maintain a better brand in the market is through promoting a better corporate image and also enhancing a better reputation management system (Hon and ...
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Brand Management in Luxury Brands, Luxury Branding During Recession
The paper “Brand Management in Luxury Brands, Luxury Branding During Recession" is a convincing version of a term paper on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others. (Kotler, 2002) Marketing can be understood to be the analysis, planning, implementation, and control of carefully formulated programs designed ...
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Brand Management as an Important Aspect of Innovation and Entrepreneurship
The paper "Brand Management as an Important Aspect of Innovation and Entrepreneurship" is an outstanding example of a management literature review. Entrepreneurship is the ability to spot business opportunities and pooling the required resources in order to exploit them. Entrepreneurship is more concerned with the spiritual will power of an individual as opposed to physical or financial capabilities. In modern times where the business world is characterized by intense competition, entrepreneurs are ...
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Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE
The paper "Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE" is a good example of a marketing case study. The journal article “Brand management in the small and medium enterprise: evidence from Dubai, UAE” is about the attitudes and views on branding and brand management concerning small and medium businesses in Dubai. The authors provide the reader with the results of a survey carried out on 62 managers or business about their opinions towards product branding ...
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Emma Watsons Branding
The paper "Emma Watsons Branding" is a perfect example of a marketing case study. Various theories exist in relation to brand management methods, but the main ones are discussed below. To start with, there is brand loyalty theory that tries to explain the link between consumer’s psychology and the company’s brand. As per the theory, the customer’s positive behavior to a specific brand has three distinct aspects including brand evaluation, emotional attachment, and behavioral aspect. ...
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Franchising(this In Internatiomal Marketing Managment Course)
1. How does the company create and capture customer value?2. How does it build customer relationships?Product and Brand Management: OverviewFresh Direct Services employees several strategies to create and capture customer value. One strategy is to carry out proactive brand management . the managent carries out this activity through employment of broad range promotional concepts with a view to enhance the customers’ attitudes and perceptions of particular products. The idea is to ensure that brands ...
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Customer-Based Brand Equity Model - Nestle
The paper "Customer-Based Brand Equity Model - Nestle" is a great example of a marketing case study. Building a strong perceptual position is one way in which Nestle has been operating in the already competitive markets. The image of the company’s brand remains essential and one of the strategies that Nestle has adopted to align its products with current demands in the areas of operations. Just like its competitors, Nestle has been concerned with reaching even further improvements when ...
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Effective Brand Development and Management
The paper “Effective Brand Development and Management" is a potent example of a literature review on marketing. Branding which started out a simple component in the marketing strategy with its focus in the advertising activities has now developed into a process that integrates overall organizational effort into delivering differentiated customer value which sets the product apart in the minds of the consumer. Branding today is responsible for creating favorable associations of the brand ...
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Muniz and OGuinn Theory of Brand Community
The paper "Muniz and O’Guinn Theory of Brand Community" is a great example of marketing coursework. The concept of branding and brand management are very vital for the survival of businesses in the current era of market competition. This arises from the fact that almost everything we purchase today belongs to one brand or another. However, this field is under-researched though few theories have been forwarded to explain the concept of branding as it is. This paper highlights two of these ...
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Branding Management in Chinese Luxury Fashion Retailing Market
The paper "Branding Management in Chinese Luxury Fashion Retailing Market" is an inspiring example of a literature review on management. In the global context, China comes out as the third-largest consumer regarding the high-end fashions, accessories, and other luxury products. From a broader perspective, luxury goods refer to the products with the ability and potentiality to communicate elegance to the consumers, as well as the refined approach to living concerning style and quality. In most cases, ...
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