Branding Essays Examples - Free Topics and Samples on Branding

Emma Watsons Branding
The paper "Emma Watsons Branding" is a perfect example of a marketing case study. Various theories exist in relation to brand management methods, but the main ones are discussed below. To start with, there is brand loyalty theory that tries to explain the link between consumer’s psychology and the company’s brand. As per the theory, the customer’s positive behavior to a specific brand has three distinct aspects including brand evaluation, emotional attachment, and behavioral aspect. ...
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Sony Employer Branding
The paper 'Sony Employer Branding" is a good example of a management case study. Employer branding is a process of promoting a company as the employer of choice to the desired group that it needs to recruit and retain (Mosley and Schmidt, 2017, p. 3). It facilitates the ability of the business to attract, recruit, and retain ideal employees with the objective of securing the achievement of its strategy. Additionally, it enables companies to sell their workplace culture, values, and goals to potential ...
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Issues Related with Branding
The paper "Issues Related with Branding" is a brilliant example of marketing coursework. A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low & Blois, 2002). A brand can present in many shapes and appearance namely a symbol, a name, an emblem, and in the color blending (Mudambi, et al., 1997). An effective brand will not only convey a lucid message as intended by the producer/ ...
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Buyer Behavior and Branding
The paper 'Buyer Behavior and Branding' is a perfect example of a Management Case Study. Buyer behavior is the study of organizations or individual groups and the processes they are using when selecting, securing, and disposing of experiences, services, products, or ideas to meet their needs of the processes on the society and consumer. This process attempts to understand the decision-making process of individual and group buyers. In addition, it tries to assess the influences on the consumer from ...
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Perceived Differentiation and Branding
The paper "Perceived Differentiation and Branding" is a great example of marketing coursework. Differentiation is a strategy employed to distinguish a service or product from others that are available in the market so that it is made more attractive to a specified target market. Differentiation is not only making it different from competitors’ products but also those organizational products. Three forms of differentiation exist, which are vertical, horizontal, and simple. Simple is based ...
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Marketing Topic, Branding
LITERATURE REVIEWMy topic of choice for review was branding and marketing. I chose this because the two phenomena are central in the distribution goods and services from producers to consumers. Branding involves making a brand appealing to the consumers, and this is determined by how well it is packaged. Branding and marketing is a very wide topic, I decided to focus on international branding. In order to achieve a successful review, I carried out thorough research by referring to various volumes ...
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Chrysler- FIAT branding strategies
Chrysler - FIAT Branding Strategies This paper is about the branding strategies of the joint firm of Chrysler-FIAT. Branding strategies are particularly important to devise in this case as both the firms had opposite image before strategic alliance. After joining hands, they started working on common grounds for mutual benefits. Branding strategies are subset of marketing strategies. The marketing strategies cater for making the target market realise the need of the product or service which a company ...
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Branding Assignment
Chevron Corporation of the of the Table of Contents Table of Contents 2 Introduction 3 Chevron Corporation: Strengthsand Weaknesses 3 Clarity 3 Commitment 3 Protection 4 Responsiveness 4 Authenticity 4 Relevance 5 Differentiation 5 Consistency 5 Presence 6 Understanding 6 Conclusion 6 References 7 Introduction Chevron Corporation is not as popular in the British Columbia marketplace as London Drugs and West Jet as it is a more traditional corporation with major product offerings in the business to ...
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Blackberry Successful Branding
The paper "Blackberry Successful Branding" is a great example of a marketing case study. Each and every day, competition is turning out to be severe and hence it is crucial for an organization to win the customer’s heart so as to beat their competitors. Most organizations have realized that the brand name in which the company associates its products and services is a valuable asset. Since 1980, it has been imperative development for managers in understanding that recognized brands could ...
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Corporate Communications and Corporate Branding
The paper "Corporate Communications and Corporate Branding " Is a great example of a Management Case Study. The provision of products and services that affect the lives of the consumers are considered as a vital process to the wellbeing of a company. Trust is, therefore, a major component of the values of any company considering that it is a strategic asset that directly affects the bottom line (Burke et al, 2011). In addition, trust is also considered necessary since it underlies all the relationships ...
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Branding Strategies in the Marketplace
 The evaluation tables: The sample size is 70, it means the total number of the respondents is 70 people. And the percentages of the feedbacks are given bellow separately. (Taking 3 as an average answer) The section A: (CROCODILE) Questions % Strongly Disagree % average answer % Strongly agree A1 38 18 44 A2 41 12 47 A3 47 15 38 From the above answers it is clear that, majority of the people know and knowledgeable about the brand Crocodile but almost 47% people are not experienced with the ...
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Learning Diary on Branding and Brand Equity
The paper “Learning Diary on Branding and Brand Equity" is an exciting example of an essay on marketing. Branding is an important case study in practical applications of cases wherein brands are underleveraged or the business strategy is at risk because of inadequate brand platforms. There are issues of bland branding that need to be dealt with and the fact that strategies are sometimes paralyzed due to a lack of priority among the brands is also a point to be noted. Brands are cluttered and ...
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Sustainability, Globalization and Branding of General Motors
Sustainability, Globalization and Branding of General Motors Sustainability General Motors, since it started its operation have faced the daunting task of reducing its waste from its manufacturing efforts including the vehicles it is selling. For seventeen years John Bradburn, a thirty two year veteran of the company has tried to provide solutions and initiatives that will contribute to the sustainability efforts of the company (Dobransky, 2011). It’s commitment as stated in its website indicates ...
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Atlanta Falcons or Branding and Marketing Challenges
The paper "Atlanta Falcons or Branding and Marketing Challenges" Is a great example of a Marketing Assignment. Some of the major reasons why the company was below other NFL club brands are because some other clubs like the Dallas cowboys had commenced on a tremendous job in branding themselves as America’s team. Other teams like the Green Bay Parkers had already established itself as a community based organization. One disadvantage that hit the Falcons is the reason that NFL had fewer games ...
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Branding Strategies Adopted by Emma Waston
The paper "Branding Strategies Adopted by Emma Waston " is a great example of a marketing case study. The report reviews branding strategies adopted by Emma Waston in her bid to establish a strong brand name and identity in the entertainment industry. A strong brand positioning in the entertainment industry will eventually increase the actress strategic competitiveness at Hollywood. In analyzing the branding strategies the report bases its argument and analysis on the celebrity and events branding ...
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New World Wine - Sales, Marketing and Branding
The paper “New World Wine - Sales, Marketing and Branding” is an engrossing example of a case study on marketing. Production of New World wines is predominant in regions of the globe that have of late become famous winemakers. Australia, United States, Argentina, Hong Kong, Canada, New Zealand, Chile, South Africa, and Mexico are all New World wines makers. For the most part, New World vineyards now have hotter climates, with many located in irrigated deserts, making the grapes during ...
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Leading and Managing People or Employer Branding
The paper 'Leading and Managing People or Employer Branding' is a great example of a Management Assignment. The nature of the worker is continuously changing because of the needs and requirements of the employee. The private and government sector has to initiate and implement creative solutions to retain, integrate, and educate a diverse and rapidly changing work population (Iles, Chuai & Preece, 2010). The human resource management has to integrate the changing population in which women continue ...
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Retail Branding and Innovation - Formosa Asian Market
The paper "Retail Branding and Innovation - Formosa Asian Market " is a great example of a marketing case study. In Australia for instance, there are a number of speciality retailers, and one of them includes retailers dealing with food and groceries. The food and groceries sector of Australia is fast growing because of the growth in the demand for their products by many individuals in recent years. The main aim of the report is coming up with a retailer-rebranding project for the Formosa Asian ...
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Branding and Distribution of Detachable Heels
The paper "Branding and Distribution of Detachable Heels" is a wonderful example of an assignment on marketing.Branding and distributionA             This detachable heel is in the introduction phase of its life cycle. Customers for this product in the market are very less. Competition is also very less because this is a brand new concept from Aldo Bensoudou. Obviously at this stage sales are going to be less. Risks are very high. Profit from ...
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Strategic Level Management Contribution to Corporate and Employer Branding
The paper "Strategic Level Management Contribution to Corporate and Employer Branding" is an outstanding example of a management capstone project. Employer brand entails a set of qualities and attributes mostly intangible that promises a specific employment experience and uniqueness of the organization. This concept mainly appeals to people who perform and strive to their best in corporate culture. According to Tikoo (2004), employer branding connects members, culture and organizational identity ...
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