The paper "Creating Powerful Brands in Consumer Service And Industrial Markets" is a wonderful example of a Marketing Case Study. This paper seeks to analyze Lindt chocolate as the main brand that is being discussed. It has analyzed why Lindt chocolate has been successful for a long time. Firstly, Lindt chocolate prevents tooth decay and is a nutritious brand. The brand is also successful based on the fact that cocoa butter is formulated with fatty components of beans and the cocoa solids that do not have a lot of fat and it is in powder form.
Good taste is very important, as it is famous. The brand has produced different types of products to targeting both young and older generation and thus the target market is large. The CBBE model has been used in relation to brand elements, personalized marketing, marketing communication and leveraging secondary association. The key issues or challenges for Lindt's brand are to make the brand have a bigger influence on everyone. One of the recommendations is to cooperate with the Food and Drug Administration to come up with regulations that will meet the consumer requirement.
Make Lindt become more standardized and keep the high-quality image to customers. The last recommendation is the use of advertising techniques to create awareness of the brand. Introduction Lindt & Sprü ngli is a company born in 1845 in Zurich, Switzerland. In the beginning, it was only a handmade chocolate shop. The customers are the local dessert lovers. In two hundred years, the company has inherited 6 generations and now became one of the best chocolate maker companies in the world. It is not easy to survive and expend until now while many other chocolate companies have fallen.
In the 1920s, Lindt chocolate has been sold to foreign countries, mainly Germany, France, and Italy. In the 1960s, Lindt has made its market toward the whole of Europe. After 1992, the three major markets in France, Germany, and Switzerland have a market share of 80% in the chocolate industry. Since then, the company continues to expand outwards, to the 21st century now, the company has become an international company and still growing strongly. In the United States and Canada, it also occupies 24% of the chocolate market.
So far, it has 55% of the market share of the whole chocolate industry. Lindt chocolate is mainly made from cocoa that is mixed with butter and sugar to produce a solid block. Lindt has different types, and they depend on the formulation of chocolate. The brand has been successful due to various types of brands that are formulated with different cocoa products and other additives that make it sweet. The product includes Swiss Classic, Excellence，Swiss Tradition，Lindor. They are different types of chocolate with different ingredients to satisfy different types of consumers.
For example, children and adults consume it in large quantities due to sweetness. Lindt chocolate is a successful brand now. The good taste of their product is the most important factor. As we know, sweets can make people feel happy. The sweet taste of the Lindt chocolate is attractive. Secondly, the brand has different types of products to satisfy different types of consumer needs. In another word, due to its multifarious products, the brand has a larger target group.
In addition, some of the product can prevent tooth decay, and itself is a nutritious brand. These are all the factors why Lindt is successful. However, the most important reason is the Brand image that Lindt provides. This made people think Lindt differently.
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