Essays on Digital Strategy, Active management, Total Quality Management and Strategic Management Coursework

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The paper "Digital Strategy, Active management, Total Quality Management and Strategic Management" is a good example of management coursework.   This management strategy aimed at integrating prudent management practice in the entire organization process. It is widely used in education, government, call centers service industries as well as NASA space and science programs. Total involves the whole management, supply chain and product development and evaluation. Quality usually deals with all its complexities. Management usually involves steps like planning, staff recruitment and enumerations, sales and marketing, accounting and taxation plan, internal policies and system controls.

Its major aim is to reduce variation from every process so that the efficiency of effort is obtained. QUALITY MANAGEMENT It encompasses three main ingredients that are quality control, quality assurance and quality improvement. Quality management is not only aimed at product quality but also the means o attain it. Therefore it uses quality assurance and control process as well as products to achieve more consistent quality QUALITY MANAGEMENT EVOLUTION Quality management has come a long way. Advanced civilizations that supported the craftsmanship allowed clients to choose goods meeting higher quality standards than normal goods.

In societies where art and craft were valued, one of the responsibilities of a master craftsman (and similarly for artists) was to lead their studio, train, mentor and supervise the work of their craftsmen and apprentices. The master craftsman set standards, reviewed the work of others and ordered rework and revision as necessary. One of the major disadvantages of the craft approach was that relatively few goods could be produced within a wide scope of time, on the other hand, an advantage was that each item produced could be individually shaped to suit the client.

This craft-based approach to quality and the practices used were major inputs when quality management was created as management science. During industrial evolution significance of craftsmen became redundant and mass production and repetitive work practices were instilled. The first proponent in the US for this approach was Eli Whitney who proposed (interchangeable) parts manufacture for muskets, hence producing the identical components and creating a musket assembly line. Quality and quantity were enhanced. The next step forward was promoted by several people including Frederick Winslow Taylor a mechanical engineer who sought to improve industrial efficiency.

He is sometimes called "the father of scientific management. " He was one of the intellectual DIGITAL STRATEGY A digital strategy is a process of specifying an organization objective and process in order to deploy their online assets, these include websites, mini-sites digital audio and video content, innovative internet applications, community groups, banner ads, search engine marketing in a manner to utilize business benefits they provide to the organization. There are numerous approaches to conducting digital strategy, but at their core, all go through four steps: 1.

identifying the key opportunities and/or challenges in a business where online assets can provide a solution; 2. identifying the unmet needs and goals of the customers that most closely align with those key business opportunities and/or challenges; 3. developing a vision around how the online assets will fulfill those business and customer needs, goals, opportunities and challenges, and4. prioritizing a set of online initiatives which can deliver on this vision. Within each of those stages, a number of techniques and analyses may be employed.


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McFadden (2005): Optimizing the Online Business Channel with Web Analytics, Tactical Uses of Web Analytics, Web Analytics Association.

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Kim (2006): Reinventing The Marketing Organization: Customer Groups Should Trump Channels, Products, Or Geography. Forrester.

Burns (2006): Leaders Take A Strategic Approach To Web Analytics. Forrester

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