Essays on Corporate Responsibility of British Airways Case Study

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The paper "Corporate Responsibility of British Airways" is a perfect example of a case study on management. British Airways (BA) is a global premium airline and the largest airline in the UK. The airline is a subsidiary of the International Consolidated Airlines Group (IAG). By the end of 2013, BA transported 40 million passengers as compared to the 37.6 million passengers that it transported in 2012. The company’ s global workforce stood at 41,720 employees in 2013. The company has strived for excellence in the provision of airline services both within the UK and on a global basis.

As a strategy of attaining competitive advantage, the airline has implemented strategic supply chain management initiatives to ascertain that its SCM activities meet the economic needs of the company besides catering for the environmental and social aspects. The two areas that require development include the capabilities and culture of the SC professionals. Consequently, the project targets to evaluate the professional experience and attitude of the SC professions before upgrading the employees to have the proper culture and capabilities that suit the airline industry. Introduction Supply chain management refers to the set of techniques used in the effective integration of suppliers, warehouses, manufacturers and stores to ascertain that the firm produces and distributes its merchandise in the appropriate quantities, at the required time and to the required locations.

By so doing, the main objectives of the company encompass minimizing system-wide costs and enhancing the delivery of its services. Sustainable supply chain management refers to the efficient fulfillment of the economic, social, and environmental aspects that concern the supply chain in order to guarantee a competitive advantage on the part of the company (Chkanikova, 2012).

This paper seeks to explore sustainable supply chain management in the aviation industry through the case of British Airways. The aviation industry is selected for this project because companies in the industry have intensified their attention to their supply chains to lower costs (PricewaterHouse Coopers, 2014). Additionally, the supply chain in the industry is risky and requires sustainability.

References

British Airways (BA) 2012, Corporate Responsibility Report, British Airways Corporate Responsibility Report.

British Airways (BA) Engineering 1999, ‘Innovative New Service: Global Airline Inventory Network’.

Chen, I J & Paulraj, A 2004, ‘Towards a theory of supply chain management: the constructs and measurements’, Journal of operations management, vol. 22, no. 2, pp. 119-150.

Chkanikova, O 2012, ‘Sustainable supply chain management: theoretical literature overview’.

Dess, G, Lumpkin, G & Eisner, A 2008, ‘Strategic management: Texts and cases (4th ed.)’, Massachusetts: McGraw Hill.

JDA 2015, ‘British Airways Achieves Cost Savings, Reduces Inventory Holdings with JDA Software’. Available from: http://www.jda.com/view/scm-case-study/british-airways-achieves-cost-savings-reduces-inventory-holdings-with-jda-software/

Jennings, D 2002, ‘Strategic sourcing: benefits, problems and a contextual model, Management Decision, vol. 40, no. 1, pp. 26-34.

Newton, V 2000, ‘British Airways-Towards Sustainability’, International Journal of Sustainable Development.

Riwo-Abudho, M, Njanja, L W & Ochieng, I 2013, ‘Key Success Factors in Airlines: Overcoming the Challenges’, European Journal of Business and Management, vol. 5, no. 30, pp. 84-88.

Tretheway, M W & Markhvida, K 2014, ‘The aviation value chain: Economic returns and policy issues’, Journal of Air Transport Management, vol. 41, pp. 3-16.

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