Burger King Essays Examples - Free Topics and Samples on Burger King

Burger King Marketing Research Project
The paper "Burger King Marketing Research Project" is a great example of a marketing case study. This report gives market research regarding Burger King UK. The report gives a background on Burger King and its undertakings in the UK. In the report Management Decision Problems (MDP) was given so as to find a way of improving Burger King performance in the UK fast food market. In order to find out the attitude of the respondents towards Burger king products and services, a research design was ...
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Measuring Customer Satisfaction at Burger King and McDonald's
The paper “Measuring Customer Satisfaction at Burger King and McDonald’s” is an intriguing example of a research proposal on marketing. The fast-food industry is one of the famous businesses which depicts a system of delivery foods in a quicker way as opposed to any the processes in other restaurants, and it takes minimal time to prepare foods and delivery to consumers. According to Hanan and Karp (2009), customers are the most critical aspect of any business, and they are ...
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Environmental Management Strategies for McDonalds and Burger King
The paper 'Environmental Management Strategies for McDonald’s and Burger King" is a good example of a management case study. The lifestyles people lead in the modern world have changed their eating habits in a myriad ways. The lifestyles are characterised by the habit of undertaking daily routines as conveniently as possible and in the fastest possible ways. The fast-food industry meets the need for these eating habits and lifestyles. The fast-growing globalization of the American fast food ...
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Competitors Environment Analysis of McDonalds
The paper "Competitors Environment Analysis of McDonald’s" is a perfect example of a case study on business. This competitor’s environment analysis will begin with identifying two of McDonald’s competitors, based on two approaches namely the demand-side approach, and the supply-side approach. A demand-side approach will identify firms that satisfy similar customer needs as McDonald’s, while the supply-side approach will identify firms whose technology, operations, and resource ...
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Strategic Management of McDonalds
The paper "Strategic Management of McDonald's" is a perfect example of a case study on management. McDonald's has established themselves as world leaders in the fast-food industry. The restaurant has the capability to serve more than 69 million customers globally with restaurants in 119 countries. The mode of operation of McDonald's is through franchise by independent owners. McDonald’s main goal has been to supply the fast-food industry with the best services. This has made McDonald's commit ...
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McDonalds in the Indian Market
The paper "McDonald’s in the Indian Market" is an outstanding example of a marketing case study. In India, the fast-food industry has become very saturated and the market is still facing some concerns regarding the fast foods’ consumption as well as the associated health implications. As mentioned in the case study, McDonald’s has been a market leader not only in India but also globally. Still, the company has found it challenging to retain its position as a market leader due ...
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Strategic Analysis and Strategic Analysis Tools - Hungry Jacks Limited
The paper "Strategic Analysis and Strategic Analysis Tools - Hungry Jack’s Limited" is a perfect example of a micro and macroeconomic case study. The article at hand is a report discussing the structure of several industries and the various marketing strategies they use. The strategies have undergone severe analysis based on several theories of marketing. To help explain these concepts the fast food industry is the main source of reference. In addition, we will use Hungry jack’s ...
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The Advantages and Disadvantages of Expanding a Business Through the Use of Franchising
The paper "The Advantages and Disadvantages of Expanding a Business Through the Use of Franchising" is an outstanding example of an essay on marketing. A franchise can be described as a business agreement in which the franchiser (business owner) allows others (the franchisees) to own as well as operate a business on his/her concept and trade name. According to Tassiopoulos (2009), franchising is a proven business strategy developed by a franchisor that permits the franchisee to make use of its established ...
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Individual Case Analysis
The paper "Individual Case Analysis" is a great example of a Business case study. Starbucks coffee was an idea by college students and developed by Howard Schultz turned into a profitable multimillion company. The steady growth and expansion of Starbucks coffee stores were disrupted in 2007 when the share prices of the company dropped by 75%. The task to turn around the company was given to Schultz at the request of the Board of Directors. Schultz had stepped down in 2000. This report discusses ...
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General Environment Analysis of McDonalds
The paper "General Environment Analysis of McDonald's" is a perfect example of a management case study. This report has been designed to provide readers with in-depth knowledge of the marketing research case analysis of McDonald's. The report summarizes the general environment analysis which includes a detailed description of the border situation affecting the company including demographics, innovation, technology, etc. The report then highlights the internal environment analysis along with ...
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Situation Analysis of Sandwich Shop in Canberra
The paper "Situation Analysis of Sandwich Shop in Canberra" is an outstanding example of a marketing case study. This situation analysis analyses a new Australian market for a new sandwich shop and seeks to address crucial factors in the marketing environment associated with opening the sandwich shop in Canberra. The sandwich shop will be quick service restaurant in Canberra. The owner of the shop is Brad was previously working in a Subway. The objective of opening the sandwich shop is to provide ...
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INTERNATIONAL BUSINESS ENVIRONMENT
INTERNATIONAL BUSINESS ENVIRONMENTIntroductionInternational business (IB) refers to any form of commercial exchange of materials, goods, services or any other resources that involves transfer across national boundaries. Also known as Internationalization, it refers to expansion of business beyond home country to operations in other countries. These firms are commonly called “Trans-national organisations” or “Multi-national companies”. Examples might include Nike, Body Shop, Unilever, etc.A business ...
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Zinns Burgers and Pizza Business Performance
Part A Zinn’s Burgers and Pizza faces several problems due to internal and external factors. Customer’s tastes are changing and people are looking for healthier eating options. Stakeholder’s groups such as the community expect fast foods to comply with environmental standards. The company has strengths such as having excellent locations and favorable stores schedules. The firm has not taken advantage of its opportunities due to limitations in basic industry aspects such as product offering in its ...
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Case Summary Starbucks ( Based on the case reading to answer the five questions)
Starbucks Case Summary Since its adoption of a transitional change that was mean to revolutionize the industry, Starbucks has tremendous development from an ordinary roasting and supply of coffee beans to a perfect blender in business. From the initial sale of beans, Starbucks embraced a unique branding strategy in all its outlets and developed a new taste, unlike ordinary American coffee. The company roasted its beans adding up to a new flavor of freshness through steamed milk under right temperature. ...
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On the Simple Economics of Advertising Marketing and Product Design
The paper "On the Simple Economics of Advertising Marketing and Product Design" is a perfect example of a Marketing Case Study. Many have termed American Apparel to be promoting sexism; Most of their ads have shown women either topless or wearing barely enough to cover their essential parts. The recent controversial ad was the image of a girl in a pleated skirt bending over a car’s rear window, her underwear was in plain view of the camera.  The main objective of this ad was to show how ...
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Strategic Management of McDonald's Company
The paper "Strategic Management of McDonald's Company" is an excellent example of a research paper on marketing. McDonald's aims to counter the threat posed by full-service competitors such as KFC and Burger King. It seeks an integrated marketing communications campaign to reposition itself in the market. It is aimed at determining the target population's attitudes and perceptions of full-service restaurants. The research design was done through exploratory research that did a pilot survey among ...
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The Strategic Marketing Plan of the McDonald's Franchise
The paper “The Strategic Marketing Plan of the McDonald’s Franchise” is a potent example of a case study on marketing. McDonald’s started as a small restaurant in Chicago by brothers Mac and Dick McDonald. In 1955, Ray Kroc established the McDonald’s corporation after pitching his idea of creating a national franchise to the brothers. The restaurant has since expanded to be a global brand easily recognised by its golden arches. It is in the business of delivering ...
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Business Ethics
ABSTRACT Marketing of fast foods has risen in the United States of America within the last decade dramatically. The consumption of junk food has led to unprecedented public health concern such as obese and overweight population. This is because of change in business ethics of food industries. They have concentrated on advertising their products to children in a manager that is ethically wrong. The influence is pronounced from the effect it has shown from research that more young persons consume more ...
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Types of Stores Operating in the Fast Food Industry in Melbourne
The paper 'Types of Stores Operating in the Fast Food Industry in Melbourne" is a good example of a business case study. We seek to open a fast-food café at Parkville, the City of Melbourne due to the fact that fast foods are easily accessible and more affordable to the targeted customers. Basically, people in Melbourne prefer fast food because they are not just tasty, but also their orders are quickly delivered. Fast-food café provides hasty meals to individuals on the move, and also ...
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Strategic Business Planning and McDonald's
The paper ' Strategic Business Planning and McDonald's' is a wonderful example of a Management Case Study. McDonald's is one of the fast-food multinationals that are positioned to serve the global customers having a singular objective of increasing their market dominance coupled with increasing profitability. For decades, McDonald's has maintained its position as a market leader in the global fast-food industry. The company's operational strategies have favored its tremendous growth enabling them ...
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