The paper "FROGBOX: Integrated Choices" is a perfect example of a business case study. FROGBOX is a company that was established in 2008. It was founded by Doug Burgoyne and Trevor McCaw. The founding was driven by the need to provide environmentally friendly options for the American people who were moving from a location to another. The first location was in Vancouver but the company has grown and expanded and has locations in the United States, Canada and in North America. The main products that the company offers are reusable plastic boxes, reusable plastic wardrobes, moving dollies and recyclable.
This business decision was a solution to the fact that moving people bought cardboard boxes that had negative impacts on the environment (FROGBOX). Environmental drivers for FROGBOX To understand the environmental drivers it is important to know the problem that the two co-founders hoped to solve as they started the business. Whenever a person moved they had to buy several card boxes using hundreds of dollars. After the expensive purchase, they had to rebuild the boxes, pack goods into them and after moving they unpacked and were left with a pile of cardboard boxes that could not be used again.
The cardboard boxes became useless and sources of dirt and stench depending on what they had carried. The corrugated boxes in 1990 contributed more than 12% of national waste (DuPont 2012). Once a cardboard box is used it could not be reused but was recycled. It is important to note that some of these were poorly disposed of in dumpsters which were polluting the environment. The recycling process was a good alternative but presented its own disadvantages.
According to DuPont (2012), a recycling process is a form of pollution because it generates harmful chemicals and emissions into the environment. The recycling process of paper requires a lot of water and energy. It is reported that the paper industry consumed about 11.5% of total industrial energy and was the largest consumer of industrial water (Lowe, 2012). In addition to that, the boxes can only be recycled about six times after which the cellulose fibers in the boxes turn into sludge which requires the addition of virgin fibers to remake a good box.
This sludge is then decomposed in a process that emits methane which is a greenhouse gas that enhances global warming. This sludge and chemicals used in the recycling process also reached water sources through the ground and hence endangering aquatic and wildlife habitats. The decision by the co-founders to use plastic products that were reusable in place of cardboard boxes presented an environmentally sensitive solution to the pollution problems. It also avoided using print media during marketing to reduce environmental pollution. To enhance the environmental impact of the organization, FROGBOX used biodiesel in the delivery trucks and ensured that it minimized distance covered through optimizing delivery routes.
It also used plastic boxes made from High-Density Poly-Ethylene (HDPE) which is easily recycled into household items and other useful plastic products. In the pricing options that customers reviewed before ordering services, there was an allowance to choose between new plastic boxes and recycled boxes. Reuse is a method of reducing pollution. The company had committed one percent of its revenue a frog habit restoration.
List of references
Bigus, B., 2013. Frogbox. The University of West Ontario.
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