The paper "Blue Ocean Strategy and Customer Satisfaction Circle - Apple Company" is a perfect example of a business case study. The telecommunication industry suffers from the crowded market space; as a result, the competition is becoming very stiff pushing some investors out of the industry or focus on the production of devices that do not attract customer value. However, through the integration of Blue Ocean Strategy and Customer Satisfaction Circle, Apple is gaining its desired competitive edge, which makes it difficult for other competitors to produce effectively and efficiently. Introduction With the rising level of competition within the telecommunication industry, most businesses find it difficult to cope considering the ever needs of the customers.
Within the industry, Apple is considered “ The King of Innovation” through its various devices and applications developed for such devices. The company designs manufacture and market its computers, portable media players, mobile phones, hardware, and software of computers and peripherals. The company also owns its App Store, a retail store that it operates. In 2009, the company has about 283 stores located in 10 countries with an aim of bringing the services to potential customers and penetrating the market further.
Moreover, there are various products of the company sold globally through online stores, direct sales force, value-added resellers, and third-party wholesalers and retailers. To ensure that it is ahead of the competition, the developed music store, audiobooks, music videos, iPod games, movies, and episodes of television programs downloadable from the iTunes Store, Mac and Windows computers, iPhone, and iPod Touch (Breen, 2006). Currently, consumers are seeking efficient and reliable services. As a result, the security and traceability of the phone are vital.
Consequently, to attract such consumers, the company developed iCloud services that enable the customers to store their documents and music for easy retrieval when needed.
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