Essays on Blue Ocean Strategy and Customer Satisfaction Circle - Apple Company Case Study

Download full paperFile format: .doc, available for editing

The paper "Blue Ocean Strategy and Customer Satisfaction Circle - Apple Company" is a perfect example of a business case study. The telecommunication  industry suffers from the crowded market space; as a result, the competition is becoming very stiff pushing some investors out of the industry or focus on the production of devices that do not attract customer value. However, through the integration of Blue Ocean Strategy and Customer Satisfaction Circle, Apple is gaining its desired competitive edge, which makes it difficult for other competitors to produce effectively and efficiently. Introduction With the rising level of competition within the telecommunication industry, most businesses find it difficult to cope considering the ever needs of the customers.

Within the industry, Apple is considered “ The King of Innovation” through its various devices and applications developed for such devices. The company designs manufacture and market its computers, portable media players, mobile phones, hardware, and software of computers and peripherals. The company also owns its App Store, a retail store that it operates. In 2009, the company has about 283 stores located in 10 countries with an aim of bringing the services to potential customers and penetrating the market further.

Moreover, there are various products of the company sold globally through online stores, direct sales force, value-added resellers, and third-party wholesalers and retailers. To ensure that it is ahead of the competition, the developed music store, audiobooks, music videos, iPod games, movies, and episodes of television programs downloadable from the iTunes Store, Mac and Windows computers, iPhone, and iPod Touch (Breen,   2006). Currently, consumers are seeking efficient and reliable services. As a result, the security and traceability of the phone are vital.

Consequently, to attract such consumers, the company developed iCloud services that enable the customers to store their documents and music for easy retrieval when needed.

References

Blue Ocean Strategy. (2016). iTunes | Music Industry Case Study | Blue Ocean Strategy Example. Retrieved from https://www.blueoceanstrategy.com/bos-moves/itunes/

Breen, C. (2006). The iPod & iTunes pocket guide: All the secrets of the iPod, pocket sized. Berkeley, CA: Peachpit Press.

Brookes, I. (2013, June 10). Apple, bobbing along in its own Blue Ocean Strategy space. Retrieved October 26, 2016, from http://www.cakesolutions.net/companyblogs/2013/06/10/apple-bobbing-along-in-its-own-blue-ocean-strategy-space

Hartung, A. (2014). Surface 3 and Apple Watch – Red Oceans v Blue Oceans | Adam Hartung. Retrieved October 26, 2016, from http://adamhartung.com/surface-3-and-apple-watch-red-oceans-v-blue-oceans/

Havard Business Review. (2014, July 15). From Blue Ocean Strategy to Blue Ocean Leadership. Retrieved October 26, 2016, from https://hbr.org/2014/07/from-blue-ocean-strategy-to-blue-ocean-leadership

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, MA: Harvard Business School Press.

Low, K. C., & Ang, S. (2013). Blue Ocean Strategy and CSR. Encyclopedia of Corporate Social Responsibility, 4(2), 179-188.

Quirrow. (2011, March 3). Apple And Its Blue Ocean Strategy. Retrieved October 26, 2016, from https://quirrow.wordpress.com/2011/03/03/apple-and-its-blue-ocean-strategy/

Download full paperFile format: .doc, available for editing
Contact Us