Business & Advertising The success of many businesses attributes to how best they conduct their advertisements. In business, is a means of communication as a means of encouraging, persuading, manipulation, or appealing to a particular audience, which in this case refers to the potential customers towards initiating or a continued use of a particular product or service as a means of establishing a business, organization or company. Ideally, advertisements are conducted as a means of driving a certain desired consumer behavior in respect to commercially offering of a particular product or service.
Advertisements have indeed played a substantive role in building of many organizations through the broadening of the organizations’ market scope, thereby increasing the number of potential and established customers’ products and services (Jones 66). Evidently, advertisement remains the greatest means through which commodities are made known to the consumers, who are then in a position to determine whether to take the products or use the services. Based on such a perspective, it is significantly clear that advertising plays a significant role in business and associated success.
This paper, therefore, discuss the various aspects pertaining to how professionals in the business perceive and employ advertising in the industry. For a better understanding of business professionals’ perception of advertising and its employment in the industry, it is important to determine the basics pertaining to advertising. First, advertising if done in the most appropriate manner, would contribute significantly towards the increased product sales, an aspect that would bring in more revenue into the organization, and, therefore, business success (MacRury 144). Secondly, advertising has a number of contributions it makes in the organization.
Such include a reminder to customers as well as an informative perspective into the benefits associated with a particular business’ products or services. Such an approach would work to establish and maintain the distinct identity of an organization against the other competition. Additionally, once customers get reminded and informed of the commodities that a particular business engages in, such a perspective works to build and establish a business’ reputation. Advertising also works to encourage the current customers towards increasing the purchase of products and use of services other than working to attract new customers into the purchase of the business’ products and services in replacing those that leave for other businesses.
Advertising works to promote a business to the customers, investors among other concerned individuals in an organization (Jefkins, Frank, and Daniel 78). Despite the promotional role that advertising does to business establishments, there are certain aspects, which ideally, advertising would not do to a business. Such include the acquisition of instant customers; provide solutions to profits and cash flow problems in business as well as cause an instance increase in sales.
With the above background information on the role of advertising in the business, discussing the different ways in which professionals in the business perceive and employ advertising is an easy task. Business professionals derive two important virtues in advertising, each of which are important for all individuals in business. Advertising is an aspect in which a business establishes full control of the situation and the various aspects that pertain to the advertisement. Such is a contrast to efforts in most public relation aspects. In advertising, business is in a position of making a determination of how the message appears its position, and the target while also targeting a particular geographical location (Egendorf 45).
Such a provision is an important aspect in business as it determines the effectiveness of a particular advertising towards meeting its objectives. Additionally, advertising builds an element of consistency for an organization as a continuous presentation of a business’ image and sales messages establishes trust and builds awareness to the esteemed customers about the business. Trust establishment and concrete awareness develops a business as a unique entity from which customers can easily recognize and associate with a particular and brand (Jefkins, Frank, and Daniel 104). Even though a number of benefits are associated with advertising especially in the business perspective, advertising has certain drawbacks, concerned as perceptions of the professionals in the business field.
Advertising requires appropriate perpetration and planning in order to work most appropriately. Proper planning of an advertisement also entails reduced costs and enhanced efficiency (MacRury 127). Preparation of an advertisement in prior helps in the reduction of costs, and therefore, for efficiency and effectiveness, advertising requires sufficient preparation.
Considering the difficulty in customers seeing every advertisement and internalizing the message, it is evident that the success of an advertisement requires persistence and time (Jones 72). The effectiveness of an advertisement improves gradually over time and therefore, the longer the time it takes a business to prepare its advertisement, the better the advertising. Business advertising requires procedural plan, which is then implemented in ensuring that the advertisement message reaches the intended audience. Business professionals’ advice that a blue print for an effective advertisement must be drawn and needs to design an appropriate framework, which are ideally the major purpose of the advertisement and the long-term objective of the organization.
The objectives should be reachable as such would ensure that the consumers’ trust is built in the business. The framework design is then followed by filling out the appropriate details, which entail the features and benefits of the products and services in the business deals. In filling out details, a business needs to create a profile of the best customer in addition to the identification of the potential competition together with their strengths and weaknesses.
Making a determination of the weaknesses of a competitor enables a business to show prospects of a service or products, and means in which the business can capitalize on and beat the competition (Moran 21). Advertising is a means through which business show their competitive strengths and, therefore, establish a stronger competition margin. Success is realized through advertising, mostly when an appropriate media channel is chosen, as well as the assessment of other appropriate promotional avenues. Indeed, advertising is one of the most effective means through which businesses enhance their productivity and success. Works Cited Egendorf, Laura K..
Advertising. Farmington Hills, MI: Greenhaven Press, 2006. Print. Jefkins, Frank William, and Daniel L. Yadin. Advertising. 4th ed. Harlow: Financial Times Prentice Hall, 2000. Print. Jones, John Philip. The advertising business: operations, creativity, media planning, integrated communications. Thousand Oaks, Calif. : Sage Publications, 1999. Print. MacRury, Iain. Advertising. London: Routledge, 2009. Print. Moran, Clarence. The business of advertising. London: Routledge, 2013. Print.