The paper 'Market, Product Category, and Competitors - Bicycle HQ Carnegie " is a good example of a marketing case study. For any retail business, strategizing on all its operations is always the key thing. The retail strategy should always be tied to the needs of the customer and to the general business strategies. The relationship created between the customer and the business should always be a long-term one to ensure that trust also lasts (Lee, 2012). The managers of such retailing business should as well resolve to market intelligence in a bid to fully and successfully implement the plans of the business and account for the organizational values of the business (Lee, 2012).
The information got from marketing intelligence helps the company to develop a competitive advantage in the market. The bicycle retail business is an example of a challenging kind of retail business. In Melbourne Australia, it has really grown because most commuters use bicycles in the city. The retail businesses do have a challenge in ensuring that the marketing strategies they have employed are profit-oriented. This would be followed by providing attractive offers on the different range of products to ensure that customers are well taken care of.
The migration of customers to other retailers is the greatest worry for such businesses. Therefore, strategies are also needed to help compete with their rivals. The retail businesses also need better pricing, distribution and promotional mix strategies. This paper is out to give an analysis of a bike retail business in Melbourne Australia. The focus is the Bicycle-hq Carnegie retail shop, which deals in the sales of bicycles and accessories. The analysis will include the marketing strategies, market description, pricing strategies, distribution strategies, offers and promotional mix of the retail shop. A Description of the Market, Product Category and Competitors Bicycle HQ Carnegie is one of the largest bicycle retailers in Melbourne.
The shop stocks a wide range of Bikes that enables bicycle users in Melbourne to have a wide choice. The bicycles stocked at this shop are those that take care of all the paths, tracks and trails in the city. The major products they offer are bicycles and accessories at retail prices.
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