Essays on Google Company - Economic Condition and Its Market Share Case Study

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The paper "Google Company - Economic Condition and Its Market Share" is a perfect example of a business case study. A monopoly exists when a market evolves to consist of but a single supplier who has exclusive power to sell a business or provide a service within that market. While additional suppliers may exist alongside the monopoly, they are typically very small niche players. Monopolies may be regional such as is typical of public transportation services, or global. For instance, Google has a monopoly of the search engine industry globally though there also exists other smaller players in the industry.

This paper aims at analyzing Google’ s monopoly in the search engine industry. The paper first introduces Google Company giving its current state as well as its current economic conditions. This also includes Google’ s current market share Vis-a-vis its competitors. The paper then analyses the current state of the search engine industry as well as the changes of market shares in the industry to the current state. The changes in market shares have been explained using the factors that might have brought about the changes.

The paper then at the various strategies that Google has adopted in a bid to remain the market leader in the industry. In conclusion, the paper argues that Google is likely to remain ahead of the competition owing to its high-quality products, innovation as well as pricing strategy Google. Study of Google Introduction This paper studies Google as a company with monopolistic traits. Google is an international company with its presence in over 200 countries. Based on the characteristics of the search engine industry where Google operates, it can be concluded that Google is a monopoly.

This is because the search engine industry has evolved to consist of Google as the major supplier with the exclusive power of providing search services within the market. Though there are other suppliers in the market such as Bing and Yahoo among others operating alongside Google, their market shares make them very small niche players.

References

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Sec.gov, 2016, Alphabet Inc., Retrieved on 12th August 2016, from;

https://www.sec.gov/Archives/edgar/data/1288776/000165204416000012/goog10- k2015.htm#s2E5F35311DA23B0DA721CA5152B6CA6D.

Carlson, N2016, Domination or usurpation? Google and the search-Engine market, Retrieved on 12th August 2016, from;

http://localsphere.com/google-search-engine-market/

qz.com (2016), Google’s growth since its IPO is simply amazing, Retrieved on 12th August 2016, from;

http://qz.com/252004/googles-growth-since-its-ipo-is-simply-amazing/

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