Essays on Emergent Method in Marketing Planning Coursework

Download full paperFile format: .doc, available for editing

The paper "Emergent Method in Marketing Planning" is a great example of marketing coursework.   Methods of managing of change ought to address numerous organizational elements for instance; motivation, communication, governance, training, as well as development that is continuous during the change process since understanding how employees react to change is instrumental in the administration of the entire process. Even though there are different methods of organizational change, the emergent, as well as planned approaches, stands out as the best. The planned method identifies change as intentional as well as a rational process.

On the other hand, the emergent method regards it as an outcome of a multifaceted political as well as cultural process. According to Ramanathan (2009, p. 30), most of the change attempts in any institute observe this method to change. In this method, change is “ top-down” and denotes to the successful practice of methodically establishing, planning as well as effecting adjustments to guarantee an organizations movement from its current state to the perceived state in a short duration. In organizations planned changes are usually impelled by the failure of individuals to create continuously adaptive organization.

Consequently, planned changes are usually taiolred at shifting the behavioural component of the organization, for instance, organizational culture, processes, people and in the long run results in enriched organizational outcomes. According to the planned method, change is initiated internally when the organisation is responding to environmental pressures as well as the change affects various sections in the organization. Additionally, the administration of the firm is accountable for bringing about the change as well as central planning and implementations (Doole and Lowe, 2012, p. n.p). Implementations in the planned model of change heavily rely on detailed plans, projects and role of managers.

Planned method to change can be summarized in the following characteristics: developing a vision, communicating the vision, top administration determination, planning, encoding as well as taking up the best practice. This method shoulders that organisations work in unbalanced circumstances because planned changes from the perception of top management as well as specify that transformation is rectilinear. Additionally, the notion of refreezing is not significant to the firm that works in turbulent settings (Ramanathan, 2009, p. 31). According to Doole and Lowe (2012, p.

n. p), the necessity for alternate approaches including the emergent came about since the planned approach was inappropriate considering the background of muddled environments. This method is founded on the current view whereby transformation is perceived to be capricious, incessant as well as open-ended, a course of consistent modification to the predominant environment. This method considers that trifling adjustments that are developed instantaneously in units can amass and offer prodigious change after a protracted period. Continuity along with scale is fundamental in the emergent approach.

This change corresponds with compliment organizational structures, the necessity for more involvement as well as an open systems approach. Emergent change places prominence on a bottom-up method where the management ought to expedite rather than making adjustments; ensuring employees brings about changes and are well-trained (Perry, 2005, p. 261). Intermediations in emergent approach do not create conditions for change, but with developing a vision that provides a route to the ongoing change activities. Lastly, the task of directors in emergent planning is to comprehend the diminuendos of change as well as handling dialogue, language as well as identity.

To establish principles of incessant change, top administration seeks to foster an organizational structure and environment, which indorses and tolerates experimentation as well as risk-taking. A significant component of the emergent methodology is that it identifies change as a learning method and not as a technique of changing the organizational structure as well as practices (Ramanathan, 2009, p. 32).


Doole, I & Lowe, 2012, Robin CIM Coursebook 08/09 strategic marketing decisions. Burlington, Elsevier.

Gosnay, R & Richardson, N 2010, Developing your marketing skills, Philadelphia, Kogan Page Publishers.

Jaworski, B, Kohli, A & Sahay, A 2001, Market-Driven versus Driving Markets: Journal of the Academy of marketing science. Volume 28, issues, pp45-54.

Leonard, S, Lewis, R & Freedman, A 2013, The Wile-Blackwell Handbook of the psychology of leadership, change and organization development. New York, John Wiley & Sons.

Myerson, R 1997, Game theory: Analysis of conflict, Harvard, Harvard University Press.

Pavel, L 2012, Game theory for control of optical networks. New York, Springer.

Perry, B 2005, Organizational management and information systems, Amsterdam, Elsevier.

Pick, J 2005, Geographic information system in business. London, Idea Group Inc (IGI).

Ramanathan, T 2009, The role of organizational change management in offshore outsourcing of information technology services: Qualitative case studies from a multinational company, Boca Raton, Universal-Publishers.

Schuckel, K 2003, Indianapolis Monthly May 2003. Vol. 26, No.10. Indianapolis, Emmis Communications.

Shepherd, L 2013, Critical approaches to security: An introduction to theories and methods. New York: Routledge.

Storey, J 2007, Human resource management: A critical text. Belmont, Cengage Learning EMEA.

Download full paperFile format: .doc, available for editing
Contact Us