Essays on The Role of Activists in Achieving Social and Environmental Sustainability Assignment

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The paper "The Role of Activists in Achieving Social and Environmental Sustainability" is a perfect example of a business assignment. When I commenced with the task of exploring the role of activists in the attainment of social and environmental sustainability, little did I know the massive role played by this collective in achieving the aforementioned ends. Nonetheless, as I embarked on reading and reflecting on the work by Swartz (2010), I eventually gained a comprehensive insight into the fundamental task that is undertaken by the activists in achieving social and environmental stability in any nation. Personally, the role of activists seemed insignificant in the efforts towards environmental conservation when compared to other bigger players like governments and international NGOs like United Nations Environment Programme (UNEP).

The insight into the article Timberland CEO on standing up to 65,000 angry activists just revealed how this collective form a formidable force in addressing environmental and social issues both at the national and international spectrum. Firstly, Timberland was initially non-concerned about the source of its hides, whether from the deforested areas or not. Secondly, the company had previously been none committed to forging alliances and collaborations aimed at addressing elevating deforestation in the hides’ sources countries. Against this background, I understood that the angry intervention and signs of reprisal crystalizing, forced the company into action, a step that was eventually followed by other players in the industry.

On further reading, the activists proceeded to exert pressure on the entire hides supply chain and governments to portray their support for environmental sustainability through swift actions to curtail deforestation. This culminated in widespread success with various stakeholders and law enforcement agencies stepping up to mitigate deforestation which is a fundamental step towards environmental sustainability.

On the completion of this reading, I was really marveled by the paramount role played by the activists in achieving environmental sustainability.

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Sandhu S. “Shifting Paradigms in Corporate Environmentalism: From Poachers to

Gamekeepers.” Business and Society Review 115.3 (2010): 285–310.

Swartz, J. “Timberland’s CEO on standing up to 65,000 angry activists.” Harvard business

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WMRC. Career Planning Advice. 2006. 18th May. 2012.


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