The paper 'Market Size Structure and Trend' is a wonderful example of a Management Case Study. Otherwise known as Orlando Wine Jacob’ s Creek Wine seek to venture into a new business opportunity. The company seeks to venture into the Poland market to acquire a broader consumer base. As such, it seeks to export its wine products to Poland given the favorable market demand for the product. Whereas it focuses on middle-income consumers, it anticipates penetrating the Poland market in order to compete with the international and domestic brands. The aim of this paper is twofold, to develop a business plan that will effectively oversee the successful export of wine products.
Various environmental and logistics aspects will be considered as major influencers of the challenge. 2.0 Strategic Plan An effective strategic plan is needed to maintain its competitive market in the Poland market. In this respect, some divergent strategies will be considered in this regard. Australia and Poland are referred to as natural partners (Sikorski, 2013; Budnik, 2011). Therefore, transporting wine from Australia to Poland anticipates some challenges. Implementing a strategic plan that effectively integrates external factors is important.
In this regard, the strategic plan seeks to integrate the market conditions and outbound logistics that influence its introduction in the Poland market (Budnik et al. , 2009). Razorfish Australia will conduct preliminary research, to enable the company to understand the prevailing conditions. 3.0 Market Size, Structure and Trend The location of the new market in Poland needs to be considered a foreign market (Boulhol, 2014). There are several factors that need to be taken into consideration before the later exportation of Jacob’ s Creek wine from Australia to Poland.
These factors include but not limited to cost factors, demand factors, and strategic factors (Lieb, 2012; Boulhol, 2014). These factors need to be established first by Jacob’ s Creek Wine before taking a step to transport wine in Poland. Evidently, there are always challenges that might be associated with the establishment of a new marking zone (Tausch, 2011). The Polish Wine market has increased by two and a half percent to 96 million liters. Evidently, the wine imports in 2013 increased, in comparison to 2012. The following table showcases the import type from respective countries to Poland. Table: Poland Imports of Wine The pivotal goal of exporting wine from Australia to Poland by Jacob’ s Creek Wine is because of high demand in the country.
Consequently, high demand triggers supply so as to achieve a stable market. Prudently, the market size or growth in Poland is significantly notable globally (Boulhol, 2014). As a result, the decision by Jacob’ s Creek Wine to export its wine to Poland was wise. The company shall sell its products consistently due to the availability of a stable market in Poland.
Additionally, the presence of large market size in Poland indicates customer presence (Kelm, 2012; Lieb, 2012). A market with customer stability ensures effective business operations since the demand and supply are almost equal. In regard to the customer presence in Poland markets, the wine being exported from Australia will greatly sell since there is the availability of customers. Competition is a factor in business. Evidently, the wine from Jacob’ s Creek Wine will face competition from other locally manufactured wines from Poland. In order to help combat this and ensure the maximum sale of Jacob’ s Creek Wine, the company needs to manufacture quality brands of wine at affordable prices.
Quality products with favorable prices shall attract many customers to come and buy the products. Poland’ s competitive market shall only be maintained when Jacob’ s Creek Wine emphasizes on quality and affordability.
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