The paper "Establishment of a Restaurant in Manchester" is a great example of an assignment on business. Our study will heavily rely on primary data. This is in order to have contact with the real people and have first-hand information on their needs. Primary data will also help us personalize our business. It will be set to provide that missing contact between the already established restaurants and their customers. The main advantage of relying on primary data is because it will be collected for our specific needs (Mooi and Sarstedt 2011, p. 29). Data from relevant authorities will be sought in order to establish the location of the different restaurants in Manchester.
The researcher will make use of that data to try and establish the reason for locating in the identified areas. The authorities will also provide data on areas near parking areas. The most important decision that will be made is the identification of the best location for the restaurant. It must be located near a park where people come to rest so that they find it easy to access. The location must be spacious to provide enough parking spaces for customers.
The business will also consider the location of other restaurants. As a result, it won’ t be established too close to already established restaurants. This will also make it easier for customers of other restaurants to try our service without much difficulty. However, a study must be done in order to establish where most people prefer to rest or spend free time. Also challenges that customers face in accessing other restaurants in the area will be established. The most important point at this stage is the identification of the best source of data.
The data provided must be relevant in helping us establish the business. There are different methods of collecting data using the primary approach. One is through administering questionnaires. It is a list of questions that the respondent is expected to answer. A questionnaire can be administered in a number of ways such as through the mail. Its main advantage is that it is cheap and conceals the identity of the correspondent (Kumar 2010, p. 145). When carrying out market research, the use of both primary and secondary data will be used in handy.
In order to get primary data, the researcher will need to obtain the information that has directly come from the source or the target market for the new restaurant. As a result, the marketer will use interviews, focus groups, observation, and surveys as methods of primary data collection. On the other hand, the researcher may opt to use secondary data in order to launch the restaurant business and therefore websites, journals, restaurant industry publications, government agencies and even chamber of commerce information will be used.
The researcher opted to first use secondary data in order to ascertain and identify the relevant information that was needed and therefore the first place to start searching for such information was on the internet and in the local libraries. This helped the researcher to get information regarding any other restaurants in the vicinity, ascertain their weaknesses and strengths and thus come up with a comprehensive plan to counter them and have a competitive advantage.
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