The paper "The Role of Human Resource Development in Preventing Organisational Stagnation" is a wonderful example of a Business Assignment. This report looks to present the different scenarios which A2D Ltd will face when they look to open up a news outlet. A2Delicious Ltd(A2D Ltd) is a restaurant chain in South East London. They have 20 restaurants, 800 employees and specialize in both African and European dishes. The economic recovery has encouraged more outside eating and the company has decided to open new outlets. They wish to know the size of the potential market in West London where they intend to open a new state of the art restaurant.
This report thereby looks to present the different data collection techniques, the future forecast of sales, the present situation, the payback period while looking to acquire a new system and the overall dimensions through which effectiveness can be gained and better business can be carried out in the future. Task 1 Data Collection Technique A2D Ltd while looking to formulate a strategy for the future needs to look at evaluating the manner in which data will be collected so that the future potential of opening new outlets can be determined.
This will help to determine the path which needs to be picked and will also help to reduce the level of risk. On the primary front, A2D Ltd will look to gather new information from different people residing in the area through the process of interviews and questionnaires. The prime purpose here will be to understand the perception and mindset of the people and identifying their different needs and requirements (Altheide & Johnson, 1994).
This will help them to work on the areas and develop their restaurant accordingly. This will also reduce the overall risk and will help to control future decisions based on customer needs and preferences. On the secondary front past research and views will be used so that the past needs and cultural requirements will be better understood. This will help to formulate strategies through which a better understanding of the culture becomes possible (Amaratunga, Baldry, Sarshaw and Newton, 2002). The process will also look to ensure that having some ground realities will help to develop future strategies in a better way and will maximize the overall opportunity of developing a future strategy with regard to the restaurant (Carey, 2013). Survey & Sampling Method The survey regarding customer perception, taste and another aspect which needs to be developed in the restaurant will be done through the distribution of questionnaire and interviews.
This method will help to reach a large audience in the community where the restaurant is to be opened and since it takes little time to fill the questionnaire it will help increase participation and provide useful impetus regarding customer perception, the service level the customer wants, the quality and type of food the customer wants and all other minute information associated with the restaurant. The method which will be used is a random sampling method where questionnaires will be distributed to all people within the community on a random sample basis.
This will ensure that all people become part of the survey and no particular group is left (Bryman and Bell, 2007). The process of random sampling method will also ensure that different population groups form part of the research and will be able to provide useful inputs and directives through which better research results will be achieved.
Altheide, D. L. & Johnson, J. M. (1994). ‘Criteria for assessing interpretive validity in qualitative research’ In: Denzin, N. K. & Lincoln, Y. S. (eds), Handbook of Qualitative Research. Thousand Oaks, CA: Sage Publications, pp. 485–499.
Amaratunga, D., Baldry, D., Sarshaw, M. And Newton, R. (2002) Quantitative and qualitative research in the built environment: application of mixed research approach, Journal of work study, Vol 51 No 1 pp17-31
Blackman, D. And Lee-Kelly, L. (2006) The role of human resource development in preventing organisational stagnation, Management Decision, Vol 44 No 5 pp 628-643.
Bourne, H. And Jenkins, M. (2005) Eliciting managers’ personal values: An adaption of the laddering interview method, Organisational research methods, Vol 8 No 4 pp410-428
Bryman, B. And Bell, E. (2007) Business research methods, 2nd ed. Oxford University Press
Carey, J. W. (2013). Linking qualitative and quantitative methods: Integrating cultural factors into public health. Qualitative Health Research 3: 298–318