The paper "Business Environment Analysis - Coca-Cola Amatil" is a perfect example of a business case study. With its head office in Australia, the Coca-Cola Amatil (CCA) is a multinational bottling company that manufactures and distributes soft drinks like Coca-Cola, Fanta, Sprite, and Diet Coke (Mayes 2011). As the Coca-Cola Company’ s (TCCA’ s) leading global bottling partner worldwide, CCA currently operates in Asia, Eastern and Central Europe, South-East Asia, as well as Australia. Its key customer segments include supermarkets, restaurants, grocery stores, and convenience stores (Suddath & Stanford 2014). The company manufactures, distributes, and retails a large beverage portfolio comprising Coca-Cola, Fanta, Sprite, as well as energy drinks, water, flavoured milk, fruit juice, vegetable products and coffee.
It also distributes and retails premium wine and spirits like Makers Mark and Jim Beam. It is also the largest distributor of soft drinks in the developed markets like Australia and New Zealand, and the developing markets like Poland, Indonesia, and South-East Asian countries (Karnani 2014). Still, Australia is its most important market as it hosts the company’ s largest customer base. However, the recent statistics on the CCA’ s performance shows that its profits have fundamentally plummeted in Australia.
In June 2014, the company was reported to have made a profit of $182.3 million, representing a 19-percent drop. Its earnings before interest and tax (EBIT) fell by up to 15.3 percent to $316.7 million. Again, CCA’ s had strong cash flow in 2014, its earnings before interest, tax, depreciation and amortization (EBITDA) plummet 10 percent during the same fiscal year (Dyer 2014). Hence, this paper examines the key elements in the company’ s business environment that may give rise to opportunities and/or risks to its profits. 2.
Analysis of the business environment The company’ s key tenets for success are anchored in 5 fundamental areas: (a) quality, as it constantly seeks to supply customers with high-quality non-alcoholic drinks, (b) marketing, as it constantly seeks to deliver innovative marketing programs across its operating territories, (c) global accessibility, as it persistently seeks to bottle and distribute its products globally (d) continuous innovation, as it constantly provides its customers near-product offerings.
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