ABSTRACT Marketing of fast foods has risen in the United States of America within the last decade dramatically. The consumption of junk food has led to unprecedented public health concern such as obese and overweight population. This is because of change in business ethics of food industries. They have concentrated on advertising their products to children in a manager that is ethically wrong. The influence is pronounced from the effect it has shown from research that more young persons consume more of unhealthy food than healthy food. Children have high access to this fast food items within their vicinity.
Parents, communities, professionals and government have raised concern on long term health and disease risks. Hence it has become a moral duty to all concerned parties to change the scenario. Hence this paper focuses on how the recent events have shaped the marketing of junk food and where it is headed. BUSINESS ETHICS & FAST FOODSBusiness ethics is defined as behavior that is morally considered right or wrong in the business world. Business owners, entrepreneurs and executives are required to exercise high sense of honest and fairness in value and conduct.
A couple of business professionals face dilemma in deciding between a moral and ethical decision. They have to consider between the merits and demerits of such decisions. The decisions have far much effect depending on who makes the decision. The decisions made will depend whether the owners want fairness or profit and legal nature of it. The moral values are usually determined by the socio-cultural or religious environment in which the business operates (Business dictionary 2008). In America success is emphasized such that business fraternity is in constant competition of having influence through position and financial might.
This may not likely be gained without compromising the moral ethics. Decisions made by owners have profound impact on the society than mangers for instance it use of poor quality of raw materials, misappropriation of funds and laying off workers (Business dictionary 2008). More so employees of multinationals face complex issues because of system incentives that may force certain staff to use unethical principles such as sales professionals offering bribes, rigid control of costs leading to use of raw materials of low quality or cutting on labor costs. Some multinationals could force employees to act wrongly on behalf of the company in which the employee is subjected to dilemma of maintaining his/her moral values or lose job. Owners of firms have great power over the moral principles by which the company can operate since employees follow what the owner does.
So if the owners establish good moral standards and practices them it is possible to have working environment that reflects the same (Business dictionary 2008; Thompson 2000). Experts in business affairs as well as ethicists agree that if business statements are formulated to guide the organization on matters of values and ethics they can influence the moral behavior of the firm.
This can be achieved through continuous update of organization plans and objectives. These should be made in such a way that they are at par with the basic standards. Standard operating procedures of the firm and the measurements geared towards performance should also form part of the systems that promote ethical behavior. It is of paramount importance that the statements of the company, its strategies and operational plans are in line with its values.
Since written documents are not substantial enough they should be backed by action championed by the owner and thereby easily imitated by its workers, clients and competitors (Business dictionary 2008; Chryssides 1996).