Essays on Business Ethics - D7 Displays Case Study

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The paper "Business Ethics - D7 Displays" is a perfect example of a business case study. Business ethics are indispensable for the responsible conduct of business. They define the commitment an organization holds for positive principles and values that guide business conduct and decisions. Usually, business ethics dictate that decisions adhere to certain criteria and standards expressed in internal policy and procedures; a set of core values determined by owners and managers that include fairness, respect, integrity and honesty; and, trade principles including safety, product quality, efficiency, health and customer satisfaction.

Issues surrounding business ethics cover such dimensions as honesty to stakeholders and a firm’ s responsibility to contribute to the well-being of a community. In light of these, Tom and Frank have demonstrated their utter disregard for business practices in behavior. These issues will need to be highlighted because they will not only put the company's reputation on the line but may also result in business losses in the near future. Situation The marketing director at D7 displays, Frank Davis has written an e-mail to Thomas Green relating to a business meeting with a client where he blamed him for unpreparedness.

Tom takes up the challenge and thinks of ways of improving the business including new offerings aside from self-service kiosk business. The boss then lectures him on how to make sales. During this lecture from the boss, Tom decides to float the idea of a new marketing strategy, but he is interfered with by the boss’ demand for success. The boss advice him that succeeding in the project should be the only priority he should have. The boss called a meeting of 12 senior sales and marketing members to discuss the progress and the way forward for the business.

Tom arrives at the meeting late which is wrong protocol-wise. The meeting begins and in the middle of the meeting, the manager advises Tom that they should achieve 15% growth.


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