Essays on Australian Zoo in Queensland - Business Case Study

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The paper "Australian Zoo in Queensland - Business" is a perfect example of a business case study. The Australian Zoo is a 70-acre establishment located in the Australian state of Queensland on the Sunshine Coast near the Glass House Mountains. The establishment is a member of the Zoo and Aquarium Association (ZAA). The zoo is owned by Terri Irwin who is the widow of Stephen Irwin, a renowned zoologist who made his name in the production of the wildlife documentary, “ The Crocodile Hunter” . This is why the establishment is also known as the Home of the Crocodile Hunter.

The zoo is managed by Mr. Wes Manion (Chesbrough, 2013). The history of the zoo stretches back to the year 1970 where it was initially called the Beerwah Reptile and Fauna Park. The founders of the zoo are Bob and Lyn Irwin who are the biological parents of Stephen Irwin. Originally, the zoo had mainly crocodiles. In 1982, the name was changed to Queensland Reptile and Fauna Park and the area of the establishment was doubled. The change to Australian Zoo was done by Steve and Terri Irwin following the increased number of species in the park.

This was made possible by the increased funds generated by the increased popularity of the television series produced by Steve Irwin. With the increased funding injected into the establishment, more structure came up and exhibits for the different merchandise were also put up resulting in the world-class institution that the Australian Zoo is today. The Australian Zoo has been very instrumental in the shaping of the Australian tourism society. The efforts towards putting the Australian continent on the global tourism map have not gone unnoticed as the Australian Zoo has been the recipient of the Australian Tourism Award of 2003-2004.

The zoo was also a finalist in the 2010 Queensland Tourism Award. Other awards won by the Zoo include the Queensland Tourism Major Tourist Attraction in 2012 and a silver award winner in the Australian Tourism Award in 2013. Apart from the expanding number of animal species in the zoo, the Australian animal hospital has also been opened next to the zoo so as to cater not only to wildlife but also to care and rehabilitate domestic animals as a way of increasing the brand fame among the Australian community.


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