Essays on Incident Management and Communication Strategies - Anthem Inc Case Study

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The paper 'Incident Management and Communication Strategies - Anthem Inc" is a good example of a management case study. The paper will address a business incident that occurred in 2015 and the effect extended to 2016. The paper will consider Anthem Inc. which is an insurance company. It will also highlight various measures that the company has applied since the breach occurred in order to maintain the customer. The paper will also highlight a number of consequences resulting from this massive breach (Bartolini et al. 2006). This paper will also outline the ways in which the company was able to detect the attack and its response. Anthem Inc.

was among the largest health insurance company in America. It had registered as many customers as 80 million by the year 2015. However, the company’ s account information was stolen by hackers. According to the spokesperson of the company, hackers were able to get access the company’ s computer system where they reached the following customers’ information; names of the customers, their social security numbers, email addresses, street addresses, their medical IDs, and the customers’ employment information which includes their income data (Lester, & Krejci, 2007).

Investigation over the breach was been conducted by the FBI, but the real attackers have never been identified. The company was able to detect some malicious activities within their network and immediately notified the legal authorities for investigation. However, it was too late for them since attackers had already accessed relevant customers’ information and they had already stolen their data (Doelitzscher, et al. 2012). This was the first and largest health care breach that has ever occurred. In the past, no medical institution has ever experienced such an incident.

Anthem Inc. was the first medical organization to have their data stolen. After the attack, the company developed a website where its customers, could get full information concerning the breach (Moynihan, 2007). The established website was www. anthemfacts. com. The members were also to call and ask a relevant question concerning the breach to the management via a toll-free number. The number provided to the members was 877-263-7995. After discovering the attack by the hackers, the company notified the FBI in order to get the incident investigated (Blyth, 2009).

The company notified the FBI immediately after they realized some suspicious network behaviors. The customers were also directed that in case their information was stolen they were to report immediately to the FBI’ s Internet crime complainant center via the website www. (Freiling, & Schwittay, 2007). The quick response to notify the FBI was very important since hackers can easily and quickly interfere with useful information and evidence that can be useful to identify individuals who are responsible for the intrusion. In order to regain the customer’ s confidence, the company reassured its customers that, it would provide identity protection services to all its members (Attridge, & VandePol, 2010).

The company made an arrangement that the customer’ s identity would be protected for two years without charging them. This would be done via AllclearID protect (Krebs, 2008). However, some customers negatively responded to the attempt of the company to protect their identity at no cost. Some customers argued that lifting the charges was just a way of blackmailing them.


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