The paper "Analysis of Twitter" is a wonderful example of a case study on management. Twitter is among the successful companies, which operate in the social network industry ('Don't leave, Twitter' 2011). The company is regarded as a micro-blogging service provider that enables its subscribers to send or share “ tweets” up to 140 characters with friends that are “ followers” . The company has to be influential in socio-political events, which include the U. S. presidential campaign of Senator Barack Obama. Twitter has attained a competitive edge in its market segment of the social network.
This is because the company has focused on providing quality services to its users. The company also has a developed brand name, which has enabled it to gain global popularity that has enabled users from different geographical locations to associate themselves with the company. Twitter also attracts other companies by providing advertising services to these companies. This is a strategy, which has enabled the company to attain success within its business environment. Moreover, Twitter has a strong strategic leadership structure, which has contributed significantly towards developing and training leaders competent in taking the company to the next performance level.
This includes addressing all the challenges of its leadership. As such, this report is an analysis of Twitter. The analysis is based on the business model and competitive advantage of the company. This includes identification of the reasons, which have contributed towards improvement in the competitive strength of the company. The report also provides an analysis of Twitter’ s strategic leadership and how the company addresses issues and challenges, which it faces at the strategic level. Finally, the report provides information on management recommendations for changes, which Twitter needs to adopt in order to improve its performance level.
The report concludes by arguing that Twitter has attained global popularity and competitive edge, but there is a need for a focus on the further development of technology level in order to ensure that the company does not face stiff competition from other key players in the same market like Facebook.
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