Essays on How the Executive Management Team at Air Asia Ensures Continued Growth Assignment

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The paper "How the Executive Management Team at Air Asia Ensures Continued Growth" is a good example of a management assignment.   The two selected cases to focus on are; how corporate values are associated with strategy implementation and business conduct and how the executive management team at Air Asia ensures continued growth and sound financial performance. How corporate values are associated with strategy implementation and business conduct Corporate values and business conduct are based on values and philosophy that guide a company’ s daily routines. It provides a means to combine guidelines, policies, principles of conduct and best practices for the benefit of the organization.

The airline industry has grown significantly, and the business environment is becoming complex and competitive rapidly. It is, therefore, necessary to integrate corporate values with business conduct and strategy implementation if desired goals are to be realized. How the executive management team at Air Asia ensures continued growth and sound financial performance The management of any organization should have the aim of ensuring continued growth as well as sound financial performance. This is often ensured through improvements and aiming to provide up to the standard products and services (Oliver, J 2009, pp.

558-560). The same for Air Asia as they have ensured this through the provision of quality services that are dependable. What the two cases seek to provide is an advanced look at Air Asia. A detailed analysis of their operations will be provided as well as how their quality services have enabled it to achieve a competitive edge from its competitors. The essay will provide an analysis of ways in which the industry achieves its financial soundness and how integration can be useful.

Responsible airlines will monitor, measure and report impacts and risks that come with unethical behavior and failure to provide quality services (Welford, 2010, p. 2). The airline industry in Asia has undergone fundamental changes driven by stronger competition, market liberalization and changing business models. How learning and knowledge management will assist Air Asia to achieve a sustainable future The connection between knowledge management and learning is not understood because these two fields have been kept separate from the firm’ s point of view. Knowledge is like the fuel that provides energy for wealth creation, corporate innovation and workforce productivity (Noordin, Othman & Zakaria, 2013, p.

223). AirAsia has an aim to establish itself as the leading airline in the market by putting a value on its customers. This is done through cost advantages created by operational efficiency and effectiveness. Most of the customers are now able to fly because of the low charges, which has been able to capture certain segments of customers that could not afford to fly in the previous years (Noordin, Othman & Zakaria, 2013, p. 226).

Growth in the airline industry often stems from low-cost travel and quality services (Abdullah & Jasmine, 2009, p. 750). Another is the growing norm of open-skies agreements, which are seen as a means to power long-term growth. The management should, however, take caution if they want to reach its full potential. They should recognize that the market needs to boost attempts in dealing with challenges (Welford, 2010, p. 2). Thorough research should be done to understand the impact of internal and external carriers.


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