Essays on Business Internationalization Process of Toyota Assignment

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The paper 'Business Internationalization Process of Toyota' is a great example of a business assignment. This paper will implicitly analyze the business internationalization process of the second-largest automobile company globally, Toyota Motor Corporation. The company was founded in 1937, and its headquarters lies in Toyota, Aichi, Japan. Apart from selling different automobile models, the company also provides banking, leasing, and financing services. The organization's current chairman is Takeshi Uchiyamada, and Akio Toyoda is the CEO (Kitamura, 2011). It has been found that since 2004, the company has changed its corporate-level internationalization strategy.

Instead of conducting primary manufacturing activities in Japan and exporting to other foreign markets, the company is seeking prospective markets for establishing new foreign manufacturing units. The context of the essay will study different financial and international trading activities of the company. Finally, the essay will determine a lucrative place in North America where the company would establish a new manufacturing plant. In 1980, major manufacturing activities of Toyota were conducted in its native market, Japan. The company had owned only 11 production units in foreign marketplaces (Ohnsman, 2012). The organization's business internationalization process was conducted through means of direct exports from Japan (Kitamura, 2011).

However, in 2004, it was found that the company sold products over nearly 26 foreign markets by way of contract manufacturing. Under this process, semi-finished automobile parts of the company were exported from Japan and were assembled in these foreign economies by approximately 51 overseas manufacturing organizations (Kitamura, 2011). Although the organization's primary production base is located in Japan, the company is attempting to expand the scale of its manufacturing base across other foreign marketplaces.

In 2006, the company had announced to manufacture automobiles worth 3.8 million in Japan, but at the same time, had committed to increasing foreign output to 6 million.


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