Essays on Business Management - Airsec Company Case Study

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The paper "Business Management - Airsec Company" is a perfect example of a business case study. The essence of the existence of every organization is the realization of its goals. Objectives form the vital landmark for organizations to achieve the set goals. Before embarking on the process of establishing objectives, it is highly advisable that there is a need for a significant degree of consideration. This enables the formulation of objectives that are target-oriented, can be quantified and measured in terms of their ability to generate the change that is needed in the organization, not too ambitious and can be achieved within a given time frame by using the available resources.

In a similar manner, careful consideration and orderly thinking enable the creation of objectives that relevant to the course of the company. Time is essential. Therefore, the objective must have a specific time-bound. In light of these guidelines, the effective objective of AirSec LTD would be: The company will be selling its products in at least three non-European markets by the end of the following year. A draft mission statement of the company is: To give you peace of mind by eliminating security threats in your residential and commercial premises through high-tech aerial security technology. Task 2 Pricing is one of the marketing mix factors that play a vital role in the sale of a product.

Different organizations employ different pricing strategies. However, the choice of the pricing strategy is significantly determined by the merits and drawbacks of the strategy itself. For instance, companies can price their products according to industry standards. This strategy is known as the cost-based pricing model. In this case, the prices of the products are determined by the costs of production.

In other words, the price of the product is generated by adding the cost of production to a fixed percentage profit. The advantage of this model is that is easy to determine since it does not involve market analysis. It just uses the internal information.  


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