Essays on Business Model Report and Critique: ABC Case Study

Download full paperFile format: .doc, available for editing

The paper "Business Model Report and Critique: ABC" is a perfect example of a business case study. ABC’ s new venture business model centers on a mobile application that enables consumers to select and purchase beverages from resellers by using their mobile devices. Using their existing resources, this model also enables resellers to manage their daily operations by incorporating platforms that allow resellers to not only sell their products online but also to monitor product prices and possible markets. This new venture intends to provide consumers with a convenient, cost-effective and time-saving approach to purchase liquor and other beverages since it allows consumers to make purchases at the comfort of their homes just by clicking on their mobile devices.

Moreover, it provides consumers with variety. Through the “ Blip app” consumers can select and purchase a variety of beverages from a pool of resellers without having to move from store to store in search of what they want. Additionally, from this business venture, ABC can generate significant revenue by charging a fixed administration fee, charging a percentage fee for every consumer transaction and by selling advertising space on its website and consumer data to companies for the purpose of target advertising. 1.0 Introduction This report seeks to critically examine and critique a new venture business model of ABC, an existing organization that offers enterprise-based information technology, media and data consultancy services.

Currently, ABC is seeking to venture into providing third party services for the smartphone and tablet user market. The company wants to develop a mobile application that makes it possible for consumers to select and purchase beverages from a pool of resellers just by clicking on their mobile devices.

ABC’ s new venture business model will incorporate a managed virtual retail space where consumers can select a shopping cart for both alcoholic and non-alcoholic beverages using mobile a mobile app called “ Blip app” . Afterward, they can instantly “ Blip pay” for the transaction into resellers “ Blip account” and then get a “ Blip QR” quick response which verifies their order either for home delivery or picks up at the nearest local bottle shop.

References

Dodgson, M., Gann, D. & Salter, A. (2008). The management of technological innovation: Strategy and practice. Oxford: Oxford University Press

Hisrich, R.D., Peters, M.P. & Shepherd, D.A. (2010). Entrepreneurship. 8th Ed.New York: McGraw-Hill Higher Education,

Kim, W.C. & Mauborgne, R., (1999). Value Innovation: The strategic logic of high growth, In Harvard Business Review of Breakthrough Thinking, Boston: Harvard Business School Press.

Morris, M., Schindehutte, M. & Allen, J. (2005). “The entrepreneur’s business model: toward a unified perspective”. Journal of Business Research, 58, 726– 735.

Porter, M.E. (1980). Competitive Strategy. New York: Free Press.

Reed, G., Story, V. & Saker, J. (2004). "Business-to-business marketing: What is important to the practitioner?", Marketing Intelligence & Planning, 22(5), 501 – 510.

Santos-Vijande, M. L., & Álvarez-González, L. I. (2007). “Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence”. Technovation, 27(9), 514–532.

Waddell, D., Devine, J., Jones,G.& George, J. (2007). Contemporary Management, 2nd Ed,., North Ryde: McGraw-Hill.

Wayne, M.H & Citrenbaum, G. (2009). Intelligence Analysis: How to Think in Complex Environments. Santa Barbra, CA: ABC-CLIO.

Woodside,A.G., Golfetto, F. & Gibbert,M. (2008).Creating and Managing Superior Customer Value. Bingley: Emerald Group Publishing.

Download full paperFile format: .doc, available for editing
Contact Us