Business of fashion - CROWD SOURCING - Essay Example

Business of Fashion: Crowd Sourcing Task: Business of Fashion: Crowd Sourcing Crowd sourcing can simply be elaborated as a dispersed problem-solve and production representation. In the classical application of the words, the problems are distributed to an unknown various groups that are to find solutions for different problematic, issues in a way of open call solutions. Afterward, the crowd which is also the user of the brand, or the consumer, put forward solutions (Sloane 2011, pp 15). The solutions that have been presented are then owned by the entity that airs the problem in the first place the crowd source.

Those who significantly play key roles in getting the solution, in various instances, are paid back in the form of compensation. Therefore, they are given presents, or prizes in the form of lofty recognition. In other instances, the prizes are kudos or academic gratification to the crowd. Crowd sourcing has presented solutions from amateurs or volunteers working in their extra moments of time, and even from skillful or small businesses that were not recognized to the setting off organization.

Therefore, I firmly suggest that crowd sourcing should be an integral part of each designer’s brand strategy. Research has found that, crowd sourcing is significant means by which companies and firms can acquire various, new, useful ideas from the outside crowd. This is particularly achieved by companies and firms receiving various opinions from the crowd concerning on how design a certain brand. Subsequently, the companies and the firms that are producing the brands apply those ideas in their inventive approaches, in various processes (Evans & Mickee 2010, pp 333).

As a result, different processes such as processing, purchasing and financing are pecked up into lofty levels. This, therefore, makes those processes innovative facilitating steady supply of the quality brand to the consumer. The whole idea behind crowd sourcing is to have the consumer more engaged and dedicated to the brand in a method that other various inactive, invasive advertisements merely cannot be committed in promoting the brand. Consumers lend a hand in making of the brand by giving their recommendations for features of the brand that is to be presented to customers.

The consumers also can talk about the brand to the listeners in a way that is appealing and appears natural and convincing. This approach is usual of considerable importance since, various means struggles a lot in trying to make a brand well known to the general public that is to offer market for the brand once is ready for consumption. Reflect on the detailed crowd sourcing effort conceived by ford motor company. Ford had begun the Fiester movement as means to draw nearer awareness to the Fiester compact car.

Occasionally, the agents post clips on their experiences related to the themed tasks. As a result, the Fiester car had increasingly gained significant public awareness. Another example is in 2005, when the Amazon.com opened the “Amazon Mechanical Turk.” This was display place on which crowd sourcing task called “HITs” (human intelligence tasks) would be created and publicized and a group of people can perform the job, and get payment after carrying out that work. The crowd at times will need directions and guidance and a person to the solutions to their queries.

Therefore, this point evidently shows that crowd sourcing is undoubtedly, to some extent expensive and time consuming as using your workers. By directing someone, guiding him or her and making him or her feel like part and parcel of the society services, will be a significant incentive to that person. Consequently, the society is build and on top of that assistance and guidance are offered in an attempt to have the crowd alert on someone want it to do. The financial side of crowd sourcing also insists that the most complicated tasks in different processes of making the brand, to be split into small portions and distributed.

Therefore, this will make those processes efficient and also easy to be carried out. Additionally, it even brings more fun when doing them, and someone can comfortably utilize his or her extra time to the maximum. With a skillful touch and well set goals and targets, it is sensibly obvious that the majority of people will want to lend a hand in promoting your business. Therefore, they play a vital role by ensuring business products are best designed and well known to a huge number of customers.

Various designing companies usually have problems in selecting new product ideas that can help to solve different hard problems. These problems usually arise due market demand or from the brand or products specifications. Nevertheless, gathering various views and opinions from the crowd, in the form of crowd sourcing, the companies now gets to know on how to produce the products and the brands (Levy & Shankar 2011, pp 69). Crowd sourcing has been proved to perk up productivity while lowering labor and other laborious research expenses.

Through the use of the internet to ask for feedback from a dynamic and ardent society, that has an enormous number of customers, someone can reduce most of moments spent getting data through formal center groups or trend study. In addition, by engaging a cadre of clients in vital advertising, branding and numerous development procedures of a product, directors can reduce both staffing expenses and the risks accompanied with unclear demand in the market. Severally, it is not all the bright people labor in the process of making awareness of the brand to the general public.

Therefore, it is necessary to harness quite a number of bright people since this will serve as a resource to be used in various strategies of designing a brand. The concept is straight ward since; it is just getting a crowd, giving them a task to do finally garnering the economical returns of the crowd’s performance (Holston 2011, pp 122). For that reason, less will be exerted by the individual people, but the results will be enormous. Despite all this, crowd sourcing can be hard when done right; this is because crowd sourcing presents an unmatched benefit that usually diversify ideas and experience that essentially cannot be gotten in any means but only through the crowd and all its variety.

If this gain can be put together in a way that the society feels valued and rewards its planners with the most excellent it can present, then these outcomes can be impressive. Thus, using crowd sourcing developing modernism or using crowd sourcing implements to innovate various branding processes can be significantly vital brands strategy. References Sloane, P. (2011), A Guide to Open Innovation and Crowd sourcing: Advice from Leading Expert, Kogan Page Publisher, New Delhi. Levy, M. & Shankar, K. (2011), Crowd sourcing Tweet Book 01, Happy About, California. Evans, D. & Mickee, J., (2010), Social Media Marketing: The Next Generation of Business Engagement, John Wiley and Sons, Canada.

Holston, D. (2011), The Strategic Designer: Tools and Techniques for Managing the Design Process HOW Books, Cincinnati, Ohio. .