Essays on Business Strategies of Express Coffee Business Plan

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Generally, the paper "Business Strategies of Express Coffee " is an outstanding example of a business plan. The paper presents a business report for Express Coffee and highlights the manner in which aspect of marketing has been undertaken and the different areas that Express Coffee needs to work on. The new venture will be “ Express Coffee” and as the name suggests will look towards having a coffee shop near universities so that students are able to quench their need for coffee. The coffee shop will function on the premise that it will look towards providing instant coffee to the students who are usually in a hurry so that the product can be delivered to the students on time and they can carry the same to their class and drink.

The business model is slightly different as apart from coffee it will provide other products like bourn vita, juices and other juices so that the different needs are easily met. Apart from it, the business will also look to be different as the customers visiting the coffee shop will be noted by the staff and will write down the number of times the person drinks coffee or other products in a week.

This will help the students to plan their financials and will also provide an opportunity through which better planning regarding the finance will be ensured and the intake of different products can be identified. This will thereby help to plan accordingly and determine the mechanism through which the different needs of the customer will be met. This thereby looks at evaluating the different marketing and other activities like financials, operational and other areas which they need to work for improving their performance. Business details Description About the product/service The new venture will be “ Express Coffee” and as the name suggests will look towards having a coffee shop near universities so that students are able to quench their need for coffee.

The coffee shop will function on the premise that it will look towards providing instant coffee to the students who are usually in a hurry so that the product can be delivered to the students on time and they can carry the same to their class and drink.

The business model is slightly different as apart from coffee it will provide other products like bourn vita, juices and other juices so that the different needs are easily met.

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References

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