Essays on Marketing Strategies for Freshly Juice Pvt Limited Business Plan

Download full paperFile format: .doc, available for editing

The paper "Marketing Strategies for Freshly Juice Pvt Limited" is an outstanding example of a business plan. Freshly Juice Pvt Ltd was established in 2008, by qualified professionals from Aaron's family. They came up with the idea of starting the business after acquiring vast experience in the area of agriculture, development, and the sector of marketing. The company focuses on the FMCG sector and produces fruit-based products with unique test. Freshly Pvt Ltd focuses on bringing together the fragmented informal fruit sector. The objective of the Aaron foundation is to provide great opportunities for individuals who rely on the agriculture sector for a living.

It also aims at enhancing a sustainable livelihood, a business environment that is conducive, quality life among families, and to promote appropriate human values. This will be achieved by the use of an available qualified management team. The company gets fresh fruits from farmers within Australia, and from other vendors. It then manufactures different juice products, packages them in different sizes. The juice products are distributed to various retailers and distributors from within and without the region. The company has developed a new product called ‘ Newly Fresh’ which is fresher like homemade juice.

‘ Newly Fresh’ is made from fruits collected directly from the plants, which are immediately manufactured and supplied to the market within eight hours. The company is becoming famous among farmers, vendors and customers across the region. There is an increase in the number of farmers and vendors who associate with the company to five thousand and one thousand respectively. The number continues to grow as the market becomes aware of the company. Our mission is to increase income and create more employment up to the grass-root level with equity and fairness. 2.0 Business Environment Analysis According to Dionco-Adetayo and Adetayo, (2003), in order for a company to be successful in business, it has to consider the environment in which it operates.

The company should be ready to deliver what the environment wants without affecting the people.  

References

Dobbins, C. (2003). Strategic planning: External environmental scanning.

Dionco-Adetayo, E. A., & Adetayo, J. O. (2003). Business Environment Analysis: Globalization Era Imperative For Small Scale Industries. J. Soc. Sci, 7(5), 283-292.

GASPAROTTI, C. (2009). The internal and external environment analysis of Romanian naval industry with SWOT model. Management, 4(3), 97-110.

Banham, H. C. (2010). External environmental analysis for small and medium enterprises (SMEs). Journal of Business & Economics Research (JBER), 8(10).

Bergen, M., & Peteraf, M. A. (2002). Competitor identification and competitor analysis: a broad‐based managerial approach. Managerial and decision Economics, 23(4‐5), 157-169.

Thomas, J,W. (2007). Market segmentation. Decision Analyst

Larsen, N. (2010). Market Segmantation- A framework for determining the right target customers.

Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International Journal of Marketing Studies, 1(1), P2.

Download full paperFile format: .doc, available for editing
Contact Us