The paper "Key Elements of the Strategic Plan" is an outstanding example of marketing coursework. The aim of the strategic plan is to ensure that the company is able to penetrate into the supercharger market, manufacture the corkscrew supercharger in the lowest costs possible maintaining high degrees of quality satisfy the needs of the customers and ultimately grow into a reputable corkscrew supercharger manufacturer. Generally, the aim of the strategic plan s to ensure that the company is sustainable, enabling it to compete effectively now and n the future.
The following sections will discuss the key elements of the strategic plan. 6.1 Marketing Plan The marketing plan aims at ensuring that the company is able to venture into the market, sell a substantial amount of products to break even, retain customers and also reach out to more consumers in order to expand the market (Pulendran, Speed & Winding 2003, p. 478) Basically, the marketing plan will contribute greatly to the success of the company since it will ensure that it’ s able to sell its corkscrew supercharger kits, from which it will be able to make profits.
The following are the key elements of the marketing plan. 6.1.1 Product The product which the company wishes to produce is the corkscrew supercharger. The aim of the supercharger is to do the following: Increase the torque of an engine, hence enabling the vehicle to navigate through steep gradients with more ease. Increase the horsepower of an engine The corkscrew supercharger will be able to do this by increasing the amount of air/ oxygen which enters the combustion chamber, hence allowing the engine to combust a larger amount of fuel. On this account, it is important to note that the power of an engine can be increased in two basic ways: one of them is by increasing the amount of fuel which undergoes oxidation in the combustion chamber and the second method is by increasing the amount of oxygen in the combustion chamber, hence ensuring that there is complete combustion.
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