Essays on Food Delivery for Events in Australia - Foodex Company Case Study

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The paper 'Food Delivery for Events in Australia - Foodex Company " is a good example of a marketing case study. Most of the food delivery companies allow clients to buy food online and have then delivered to their doorsteps. The Australian local on-demand food delivery is very lucrative. Some of the companies in the industry include UberEATS, Menulog, DeliveryHero, Airtasker, Suppertime, and Deliveroo. People love to eat and the food delivery market in Australia is lucrative. People are leading busier lifestyles and hence food delivery comes in as convenient and affordable than dining out (Hall & Sharples, 2008).

People can have their meals at the convenience of their houses without going out. Some of the fast-foods in Australia are providing home delivery or working with delivery services to reach out to customers. Many people prefer to order foods within the comfort of their houses than eat out. It is expensive to eat out in restaurants since it involves transport and being charged for the food and the service. Having the liberty to it at home provides convenience and is less expensive than going to restaurants (Bigliardi & Galati, 2013).

Booking restaurants for events is more costly hence Foodex comes in as an appropriate business idea that delivers food and service to events. This is a business plan for Foodex Company that targets to break into the events food delivery market. There is a big opportunity in the food delivery market targeting events and Foodex will capitalize on this and grow to become a formidable business. Market feasibility The food delivery and service market are feasible considering the projection of the profit margins and the opportunity for growth in the near future.

There other food delivery companies that include UberEATS, Suppertime, Deliveroo, Airtasker, and other small companies. The recent entry of Ubber into the Australian food delivery market shows how the market is attractive (Hair & Lukas, 2014). These companies specialize exclusively in food delivery to the location of the customer. Therefore we do not consider these companies as direct competitors since they target individual clients and do not offer extra service like serving the food and cleaning up after events (Kirzner, 2015).


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