The paper "Business Strategies for Bossy Bamboo Furniture Ltd " is a perfect example of a business case study. Bossy Bamboo Furniture Ltd is the incorporation name of the business. The company is a newly registered private entity. The primary business of the company is making furniture from bamboo. The bamboo products include a bed, chair, table, easy chair, and sofa. The business idea of developing a bamboo-based product came as a result of its beauty and prestigious feeling of using the product. The market is still big, and it is expected to grow in the future.
Therefore, venturing into the business has great potential in turning the business into a profitable venture in the future. 1.1 Business location and address The company will be located in Carlton suburb to reduce operation cost. The suburb is two Kilometres from Melbourne and 15Km from Sydney central business center which is our target market. The Carlton has a population of 13,509 according to the 2011 census and thus offering a ready market within our area of operation (Abs. gov. au, n.d. ). The address of the business is as shown below; 441 The Bossy Bamboo Furniture Ltd Carlton Melbourne Victoria Australia, 3052 Tel: + 61 3 9380 9228 carlton@thebossybamboo. com. au 1.2 Business objective The primary objective for the incorporation of The Bossy Bamboo Furniture Ltd is to achieve the following objectives; To bring in Bamboo furniture in a glamorous way to the Australian market. To reduce the reliance on forest wood in the making of furniture. To put into practice the knowledge of running a business venture into profitability. To create employment opportunities both directly and indirectly. To create a plan for increasing Bamboo plantation in Australia by planting bamboo as a corporate social responsibility. To be part of those organizations steering the Australian economy. 2.0 Market Feasibility 2.1 Market Overview The Australian market shows the potential of a large market of Bamboo products.
The current players in the bamboo furniture are operating in the profitability of $300,000-$2,000,000 per year. The average growth is estimated at 5% yearly, though the growth is not consistent since it depends on the level of inflation, employment and other factors affecting the spending habits of the consumer.
Abs.gov.au, (n.d.). New 2011 Census data reveals more about the Australian Capital Territory. [online] Abs.gov.au. Available at: http://www.abs.gov.au/websitedbs/censushome.nsf/home/ACT-05 [Accessed 23 Sep. 2016].
Bamboo Australia, (n.d.). Bamboo Australia. [online] Bambooaustralia.com.au. Available at: http://www.bambooaustralia.com.au/ [Accessed 23 Sep. 2016].
Bhattacharyya, D. (2009). Human resource development. Mumbai: Himalaya Pub. House.
Byrne, J. (2014). Gardening Australia - Fact Sheet: The Bamboo Man. [online] Abc.net.au. Available at: http://www.abc.net.au/gardening/stories/s3987652.htm [Accessed 23 Sep. 2016].
Grieves, J. (2003). Strategic human resource development. London: Sage Publications.
Knight, P. (2004). The highly effective marketing plan. London: Pearson/Prentice Hall Business.
Nissim, D. and Penman, S. (n.d.). Ratio Analysis and Equity Valuation. SSRN Electronic Journal.
Palepu, K., Healy, P. and Bernard, V. (2000). Business analysis & valuation. Cincinnati, Ohio: South-Western College Pub.
THE MARKETING MIX: A REVIEW. (2014). ELK Asia Pacific Journal of Marketing and Retail Management.
Zarzuela, D. and Malabaguio, M. (2013). How to make bamboo furniture. [online] Entrepreneur Philippines. Available at: http://www.entrepreneur.com.ph/startup-tips/how-to-make-bamboo-furniture [Accessed 23 Sep. 2016].