Essays on Cafe Deli - Marketing Research Case Study

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The paper "Cafe Deli - Marketing Research" is a great example of a marketing case study.   This document outlines that business plan that will govern the operations of Café Deli whose location will be in the Armidale Food Emporium shopping mall. Café Deli will strive to be the leading outlet that provides fresh coffee products in accordance with the tastes and preferences of Australian residents from all walks of life. We aim to give coffee lovers a unique experience as they consume the best brands directly from our roasters. Café Deli will focus on the processing and distribution of coffee products ranging from fresh coffee beans, roasted coffee, instant coffee, and training services on coffee processing.

Our customers will benefit by gaining access to some of the best coffee varieties to be obtained from Nicaragua, Guatemala, Ethiopia, and Kenya. Armidale is located in the suburb regions of New South Wales and Nothern Tablelands with a population of 22,468. The town is cosmopolitan with 87.7% of the residents being English speakers. Running Café Deli will be informed by the feedback information obtained from our highly valued customers regarding their perspectives of our services.

We will invite our potential customers to participate in the surveys, which will be available on various platforms including online monkey surveys. Café Deli’ s direct competitors will include Altitude Coffee Roastery, Prue & Olive, and Court House Coffee since they provide coffee as their mainstream product. The indirect competitors will include Red Grapevine Restaurant & Bar, Azka Restaurant Wine & Tapas Bar, and the Coughing Gherkin. Café Deli will begin its operations by customizing the delivery of coffee products to small business spread across Armidale.

The business will operate under a partnership ownership structure amongst my family members has the capacity to sustain itself based on our feasibility analysis. The projected income assessment showed that the business will have a monthly break-even of USDs. 2,250 after factoring in all direct and indirect costs. B: Business Philosophy / Mission Statement: Philosophy We exist because of our customers and we shall strive to ensure that they feel part of our business. Our duty is to address all concerns and meet all preferences of our customers through the products and services that we offer.

We will realise this by ensuring the quality of our products is top-notch and treating our customers with respect and dignity. Mission We aim at being the leading outlet that provides fresh coffee products in accordance with the tastes and preferences of Australian residents from all walks of life. Café Deli strives to give coffee lovers a unique experience as they consume the best brands directly from the roasters. C: Product/Service Description Café Deli's product and service line will include high-quality coffee products shown in the table below: Product/ Service Price (USD) Targeted Units (P. M) Roasted coffee 2.00 1000 Fresh coffee beans 4.00 500 Training services in coffee processing 30.00 50 Maintenance for coffee processing machines 15.00 50 Benefits to our Customers Our customers will benefit by gaining access to some of the best coffee varieties to be obtained from Nicaragua, Guatemala, Ethiopia, and Kenya.

In addition, Café Deli will provide training services in coffee processing to customers wishing to extend the unique experiences beyond our restaurant to their homes. Moreover, associating with Café Deli will save our customers a great deal of time especially those who have very tight schedules through our delivery services where coffee lovers will have our products delivered to them at their doorsteps (Cadden and Leuder, 2012, p.

125).

References

Bryman, A., Bell, E., 2015. Business research methods. Oxford University Press, USA.

Cadden, D., Leuder, S., 2012. Small Business Management in the 21st Century. Saylor. org.

Wark, S., Hussain, R., Edwards, H., 2013. Rural and remote area service provision for people aging with intellectual disability. J. Policy Pract. Intellect. Disabil. 10, 62–70.

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