Essays on Delivery of Food to the Professionals of the Modern Day Case Study

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The paper "Delivery of Food to the Professionals of the Modern Day" is a perfect example of a business case study. The business plan was prepared in harmony to our goal of establishing a business that will help to ensure delivery of food to the professionals of the modern-day who have to juggle between work and ensuring that they lead a healthy lifestyle. The business was based on a model that would allow us to supply a week’ s worth of snacks and meals to our clients. The services of dietitians were to be employed while at the same time allowing the customers the option of selecting their own meals.

In order to maintain our local food industry, the Acme Organics were contracted to provide the produce, while the Save the Bacon was to supply the grains and meat. Meal preparation was to take place in Glasgow than the final goods delivered to different destination points. A good business plan was to be drafted in order to enable us to solicit for funds in case the need arose (Linda, 2004). BUSINESS ANALYSIS AT DIFFERENT INTERVALS The launch The business was to start with a team of six staff which included A who was responsible for financial matters, B was to manage the business website, C to undertake sales, D was to handle marketing, E to take care of customer service while F was to deal with operations and purchasing.

For starters, we had one delivery driver to make the deliveries and a receptionist to handle the administration part of the business. The business also employed a dietitian who was to be responsible for making menus and conducting consultative meetings with the clients regarding their diet.

The business was to start with two chefs working in the kitchen and a sous chef to prepare, portion and the package the meals. The target clients of our business were the professionals who have hectic lifestyles limiting their free time making it difficult for them to prepare their own meals. The market size has a population of 173,195 as per the recent census. At the initial point, we concentrated on gaining ground in the West End of Glasgow area, South Side and City Centre.

The aim was to reach 50 people in the first month and ensure the growth of up to 200 customers in the first year of business. The competition was expected only from other people who engage in pre-meal business and other fast food sellers in the region. However, our products stood out since most of our competitors provide frozen foods which are not motivated by the need to keep our population healthy. The business had plans to put advertisements on commuter trains and also to hold other promotion activities. To be able to reach our clients, we planned to get sales representatives working from office to office and others selling our goods in lunch venues.

Delivery of the meals was to be done from the refrigerated vans on a regular basis. The products were packaged using a range of packs bearing logos that would attract the customers. Staff recruitment was to be done through adverts placed in the JobCentre and other government websites which offer the services for free. Staff recruitment was supposed to occur two weeks prior to the launching of the business.

Before assuming their positions the staffs were to receive training form the Operations Director. The business was to lease a premise which the landlord had allowed us to make modifications to suit our business as longs as we gave him the plan beforehand. The modifications were to be removed once the lease is over.


Linda, P 2004, Anatomy of a business plan: a step-by-step guide to building a business and securing your company’s future. Chicago, Dearborn Trade.
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