Essays on Samsung - Launching a Handset in India Case Study

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The paper "Samsung - Launching a Handset in India " is a good example of a business case study.   The report which looks to present the feasibility analysis for Samsung looking to launch a handset in India presents the fact that product venture looks feasible or not. The analysis is carried out in four parts which are market feasibility, technical feasibility, human feasibility and financial feasibility. It is seen that the market feasibility analysis presents the fact that the proposed venture is feasible as the demand for high-end trendy handset is increasing and the market is attractive which would ensure better results.

The technical feasibility shows that Samsung has the required technical know-how and has the required technical knowledge to make changes in the product so that they become more acceptable among the people. In a similar manner, the human feasibility shows that the already developed network, efficient workforce and experienced managers will ensure that the overall work can be carried out in the most effective manner. Finally, the financial feasibility shows a high rate of returns in the future as there is a demand for the product and would thereby ensure high returns in the future.

Thus, the overall report presents the fact that the proposed venture is a feasible one and would ensure better opportunities in the future. Introduction This report looks to present the feasibility report for Samsung which is planning to launch a new handset in the Indian market. The report looks to provide the feasibility analysis with regard to market feasibility, technical feasibility, human feasibility and financial feasibility. This will help to understand whether the proposed venture is a profitable one and the manner in which the business will be able to meet the different needs and ensure increased customer satisfaction. Market Feasibility Samsung which is planning to launch a new handset in India considering the wide market and opportunities it presents are looking towards analyzing the market feasibility of launching the new product.

The analysis will primarily focus towards three major areas i. e. industry attractiveness, market timeliness and identifying the niche market for the new handset which is to be launched by Samsung Industry Attractiveness: The mobile industry in India looks like an attractive market given the manner in which the demand for latest and trendy handsets is growing.

The huge population which is young has shaped the markets as people are willing to spend a large portion of their income on consumer durable products. This thereby creates an opportunity for Samsung to be able to penetrate the market deeper. The following data presents the manner in which the demand for handsets have grown It is quite evident that the demand for high-end value handsets is rising at a rapid pace which makes the market very attractive for Samsung as the newly launched handsets will look to attract people from this very segment.

In addition to it, the high growth rate which the economy is witnessing would result in higher disposable income. This creates an opportunity for the different players in the market to use those as it would transform into demand for costlier products. Further, the manner in which India is developing and new markets are being created it multiplies the opportunity for Samsung as it would help them to penetrate deeper in the markets and create a niche segment for their products.

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