The paper "BP’ s SWOT Analysis and Strategic Recommendations" is a perfect example of a business case study. The report provides insight into the origin of the current state of low sales and negative reputation that BP suffers in its local UK and the global market in general. It is guided by the research question: what solutions should BP use to counter the current low reputation and sales? The purpose of the report is to suggest possible solutions to the crisis facing BP. The report is written by a consultant and will be presented to the BP CEO on April 15, 2016. Procedure The data herein is collected from a review of a news article, and scholarly literature, as well as BP strategic and financial reports published between 2011 and 2016. 1.0 Introduction With its headquarters in London, British Petroleum’ s (BP’ s) products manufacturing and distribution operations are currently served in more than 80 nations across the globe.
Currently, BP encounters several environmental, health and safety challenges in its operations across the globe, specifically after the oil spill in Alaska and the Gulf of Mexico in the United States, which damaged the company’ s reputation significantly (Associated Press 2011).
In 2015, as a result, the company experienced a 90% decline in profits in its fourth-quarter earnings after low sales and a decline in oil prices (Katakey 2015). This business report assesses, investigates, and analyses BP’ s SWOT analysis in order to conceive an effective business strategy, strategic choice, in addition to business success criteria in the global market. 2.0 Findings 2.1 SWOT Analysis 2.1.1 Strengths BP currently has enormous amounts of retail brands. It also has reputable subsidiaries distributed in more than 80 countries globally, including BP Connect, ARCO, Castrol, Amoco, BP Travel Centre, and BP Express.
Collectively, these present the company with an extensive revenue portfolio as a diversification from its petroleum production and distribution business. As a consequence, the diverse businesses cushion BP from the likely losses that originate from the diminishing sales in the industry, particularly as more consumers are going for energy-efficient machinery like hybrid cars (Bp. com 2015b).
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