The paper "Economic Analysis, Business Strategies and Risk Analysis of Coca-Cola Company " is a perfect example of a micro and macroeconomic case study. Coca-cola Company has grown to be the world’ s largest leading manufacturer, retailer and marketer of non-alcoholic beverage concentrate. It essentially operates internationally in more than 200 nations. The firm has its head office in Atlanta in the US. The firm is reported to produce over 300 beverage brands and estimated sales of 1.06 billion unit products are consumed on a daily basis across the globe.
However, our report is based on a coca-cola product profitability strategy in the U. S market. The firm has witnessed constant operating success in over a century. The coca-cola product has a large share of the cola segment holding an estimated 85%, with the firm possessing sufficient capital to propel its business expansion. The coca-cola product objectives are driven in increasing consumption by a 4% point among the 13-24-year-old target market, increase brand health by 3% in the US market. Business Objectives Coca-cola company objectives are to supply every customer their favorite drink aimed at satisfying consumer needs.
Company management strives to generate profit importantly for its shareholders, and it fights to increase market share within the US market. Product Marketing Product marketing is the role assumed by the Coca-cola business plan, pricing strategy, promotional activities, and product-service distribution to individuals. The key benefits defined by coca-cola classic and valuable gateway was the concept ‘ Coke side of life ’ . This was an essential recognized brand in 2006 which triggered increased consumption as the product sales rose by 3% the strategy was employed successfully yet the secret formula has not changed, the consumer test is shifting (Kaplan, 2000, pp. 47-51). The marketing team strategy remains creative aimed at reaching consumer changing dynamics this is aimed at countering consumer changing preferences.
The business strategy applied remains sensitive in reaching younger consumers avoiding the bans restricting the company’ s ability in some given demographics outside to reach their target market and observe health concerns.
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