Essays on McDonalds Australia Analysis Case Study

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The paper "McDonalds Australia Analysis" is a perfect example of a business case study. The market is becoming highly competitive that the consumers are seeking quality products and services. Therefore, it is important that business entities align their processes and products with the specific needs of the customers. The report focused on the failure experienced by McDonalds Australia and recommended the best action that would assist to address the issue. The major issue in this study is the menu issue, which does not meet the desired needs of its customers. McDonalds Australia Analysis Introduction McDonalds Australia is one of the outlets of the United States-based fast-food company that has been registering better performance in the past; however, with the rising competition, the Australian branch has been experiencing several challenges.

Due to poor management strategies, the fast-food registered reduction in sales by 3.3 percent, which marks the fourth straight quarter of declines for the world's biggest hamburger chain. Within the Australian context, the company acquired its competitive advantage through ensuring flexibility, good brand image, prices, and well-motivated employees. In recent years, the company has been experiencing several challenges associated with the poor marketing strategies and inefficiency associated with the performance of the workers.

Currently, the major problem associated with McDonald’ s management is the menus that do not satisfy the needs of the customers (Peterson,   2015). McDonalds Australia undertook a series of marketing analyses but all registered failures due to the poor involvement of the consumers. The report analysed the problems experienced in the McDonalds and recommended the actions that would ensure the achievement of the desired competitive advantage. Problem Analysis Over the last 10 years, the sales at McDonalds recorded the worst results.

In Australia, which is part of the Asia-Pacific, Middle East, and Africa operations of McDonalds, was the worst-performing sector in the second quarter of 2014 with a 7.3 percent sales decline. While undertaking the changes in the services provided, businesses often need to conduct a market analysis to identify the specific needs of the customers.


Brown, S. (2013, March 29). Why an Australian town is fighting McDonald's - Retrieved May 12, 2016, from

Devlin, P. (2016, March 15). McDonald's new All-Day breakfast menu demand causes problems for staff | Daily Mail Online. Retrieved May 12, 2016, from

Peterson, H. (2015, May 6). McDonald's in Australia vs America - Business Insider. Retrieved May 12, 2016, from

Peterson, H. (2015, August 7). This failed menu item reveals the biggest problem at McDonald's | Business Insider. Retrieved May 12, 2016, from

Sullivan, R. (2016, March 15). McDonald’s employees complain about increased workload due to all-day breakfast menu. Retrieved May 12, 2016, from

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