Nokia and Apple's Strategic Marketing Planning, Macro, and Micro Environmental Forces - Example

… The paper "macro and micro-Environment Surrounding the Operations of Centrica Plc" is a perfect example of a case study on marketing....  The paper "macro and micro-Environment Surrounding the Operations of Centrica Plc" is a perfect example of a case study on marketing.... PORTER'S 5 forces The threat of substitute products The propensity of customers to switch to an alternative such as Energies, Free service, Tiscali, Cable $ Wireless Loss of 78,000 customers to other companies The threat of new entries The decrease in market share and profitability....

… The paper " Apple's macro Environment" is a good example of a case study on marketing.... The paper " Apple's macro Environment" is a good example of a case study on marketing.... apple's iPhone 3 GS Market Share The introduction of iPod into the world market was a milestone for the Apple Company.... Following the launch, apple's share value has since increased with 2500% from $7 to $180 per individual share....

The success factor in any business model depends on how atop level management are able to craft business and corporate strategy by analysing external environment, at macro & industry level and internal environment (Kristandl and Bontis, 2007:943).... The principal aim of marketing plan is to pinpoint how marketing mix (7Ps) and its elements can be utilised in the context of macro environment, competitors, bargaining power of buyers, internal competencies, mission and vision of a company (Aaker, Kumar and Day, 2001:2, 3 & 4)....

Since the analysis is based on the mobile phone industry, it is done with reference to the macro-environmental factors that affect all the players in the industry in general and Nokia in particular....  The general macro-environment of industry is made up of the political, environmental, socio-cultural, technological, economic, and legal (PESTEL) factors (Bensoussan & Fleisher, 2012, p.... Analysis of the External Environment The external environment of Nokia can be analysed in terms of what factors in its macro-environment are of strategic significance to the company....

… The paper "Samsung in the International Market" is an outstanding example of a marketing case study.... The paper "Samsung in the International Market" is an outstanding example of a marketing case study.... The essence of globalization is to achieve interconnectedness in the international markets and economies, with the aim of making the entire world appear like a small and readily accessible market place where free selling and buying of goods and services is limitless....

Microenvironment refers to the immediate forces to the business that influence its operations (Manickam & Sriram, 2013).... The forces include all persons and organizations that directly affect the operations of a business entity.... … The paper 'micro and Macro Marketing Environments that are beyond Marketers' Control' is a great example of a Marketing Case Study.... The paper 'micro and Macro Marketing Environments that are beyond Marketers' Control' is a great example of a Marketing Case Study....

Samsung semiconductors: Strategic capabilities and environmental analysis On value, Samsung is a leader in memory chips with a capacity to achieve economies of scale.... Samsung is second to Intel in the micro-chip business with the revenue gap closing to 1.... … The paper 'strategic Management of Samsung" is a perfect example of a management case study.... The paper 'strategic Management of Samsung" is a perfect example of a management case study....