The paper "Information System - Fast Food Business" is a great example of a business case study. The fast-food industry is one of the largest business sectors globally (Scherer, 2010). The industry is highly competitive with large firms such as McDonald's and Subway dominating it. Over the past years, the industry has been criticized over unhealthy food which has led to most of them changing to a healthy menu. The main focus of the fast-food industry in its service delivery is to give customers satisfaction within the shortest time possible.
The industry has thus adopted technology to enable them to offer efficient and fast services. There is also the use of modern packaging and web portals which enables a customer to make online orders. During past years, technology was not utilized in the fast-food industry. At the moment, the fast-food industry has been transformed by technology. Knowledge is a valuable asset in the business (Anantatmula, 2005). In the fast-food industry, the main data collected is; target customer profiles, number of purchases ordered online, competitors' activities, customer experience, suppliers’ information, and trends in the industry.
This information enables the business to operate more efficiently and economically. The information is kept in the business database and utilized to improve the industry (Checkland & Holwell, 1998). Data on consumer profiles is very vital in determining the means in which to reach the target customers. For example, the business can use social media to reach their target customer if the data shows that most of the users are in social media. The data are also useful in making tailored advertising campaigns and also determining the channel to use.
The information on online orders is vital in determining the success of the web portal. The business can use this information to determine whether it has succeeded in e-commerce. Through the information, the business can redesign the website to make it more attractive and increase traffic. The business is required to check on competitor activities. The industry is highly competitive with large players such as McDonald's and Pizza Hut. This implies that there is a need to keep a check on their activities in order to maintain a competitive edge.
By having knowledge of the competitors’ activities, it becomes possible to determine the means in which to remain competitive in the industry. Customer experience data is also vital and needs to be collected in the business. The data will enable the business to determine whether they are able to serve customers well (Lucey, 2005). Customer experience alerts the business on service failure and hence makes it possible to improve services. In the fast-food industry, customer experience is very vital as it acts as a benchmark. Suppliers’ information is also gathered and stored by the business.
This enables the business to determine the best supplier thorough evaluation and also monitor its effectiveness. Information gathered on the trends in the industry helps in the improvement. For example, there have been pushed to a healthy diet in most countries which have made the fast food industry to change their menu. This is a trend that has to be observed as the consumers have become more health-conscious (Scherer, 2010).
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