The paper "Google’ s Background, Major Products, and Services" is a perfect example of a business case study. This report critically analyzes Google’ s background, major products, and services, external and internal environment and summarizes the findings of the research. A brief, relevant introduction that explains the organization’ s background is done to understand the roots of the concerned organization. The major products and services that the company offers are outlined for the reader to have a better understanding of the company’ s dealings. The external environment analysis is done through the PESTEL model. This model stands for Public, Economic, Social, Technological, Environmental, and Legal analyzes of the organization (Information Resources Management Association 2015).
Further, competitive analysis is done using Porter’ s five analysis. This analysis looks into the supplier’ s negotiation power, the buyer’ s negotiation power, the threat of new entrants, rivalry and the threat of substitution. The report goes on to study the internal analysis of the organization under SWOT analysis that is; Strengths, Weaknesses, Opportunities and Threats facing the organization (The United States. 2008). Google has managed to be the best in search and makes billions of profits year by year through advertisements.
However, withal these successes, there are some flaws that the organization has. For example, the overdependence on advertisements can be remedied by a venture into other opportunities. Also due to mistrust of privacy, the organization needs to invest more in the privacy issue to assure the market that the problems of privacy would be sorted. In conclusion, the company is a big player and dominant in the market. However, to be able to maintain that, the weaknesses have to be eliminated because rival companies offer stiff competition. Introduction The year 1995 saw the birth of a search engine named Google from Larry Page and Sergey Brin (Scott, 2008).
Their view was to create a search engine that linked through different websites. The criteria used in that system were by the number of pages and the importance of the information in scope thus the name “ PageRank” .
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