Essays on Dell Business Strategy Case Study

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The paper "Dell Business Strategy" is a perfect example of a business case study. This report is based on Dell P. C's strategy evaluation. The report starts by giving a brief Dell background based on its humble beginnings and strategies. Dell was formed by Michael Dell in 1984. The company was able to grow fast and went public in 1990.  The company started by targeting small businesses and individual customers. The company's corporate strategy is based on diversification. Dell engages in servers, printers, software and consumer electronic as well as related services. The report analyses the direct model strategy used by Dell.

The model involves selling directly from the manufacture to the corporate customers and consumers. The strategy allowed dell to have a high speed of execution and minimum inventory. The strategy eliminated the need for middlemen. Through the strategy, inventory is exchanged for information. Dell also utilizes the customer experience strategy to complement the direct model. Build to order model implies that a computer is only manufactured after the order has been placed. This helps to keep the inventory at a minimum.

The report shows that the current strategies used by Dell PC are appropriate. The company should maintain these strategies and reinvent them when necessary. Dell should also continue diversifying its portfolio with related products. Lastly, the report recommends that Dell should invest more in smartphones and tablets while at the same time investing in the sales force. 2. Dell background Michael Dell started upgrading IBM compatible PCs as a college freshman. He later started assembling the entire PC more cheaply by buying the components. He would later sell the assembled PC at a lower price than the established brands.

On May 3, 1984, Dell founded Dell Computer Corporation (Dell). The company's efficient and low-cost operations made it possible to attract customers who were looking for cheaper and quality products. Through the cost leadership strategy, dell was able to grow from $6 million during 1985 to $70 million by the end of the year.  


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