The paper "Goals, Strategies and Business Models of Unilever and Procter and Gamble" is a brilliant example of a case study on management. The practice of sustainability in recent times has elevated with the need to protect natural resources for future generations. The analysis of Unilever and Procter and Gamble shows the implementation of sustainability by two different organizations. Unilever is known as an Anglo-Dutch firm and it provides for the consumer market through the provision of food, beverages, personal care products, and cleaning agents. Unilever has adopted a sustainable business practice through using sustainable means to create its products thus providing quality consumer goods.
Procter and Gamble on the other hand is a multinational company based in the United States that deals with products in the same industry of fast-moving consumer goods. Under Unilever’ s Sustainable Living Plan, the organization intends to improve the health and well being of communities through committing itself to provide healthy and hygienic products that prevent the spread of diseases and ones that are nutritious to the individuals who consume them. Procter and Gamble promote sustainability through goals that focus on two areas; environmental and social.
This paper analyzes Unilever and Procter and Gamble comparatively; looking at their goals, strategies, and business models as related to sustainable business practices. It further analyses the company with the most prospective sustainable practices and their capability to meet probable sustainable challenges. Introduction The concept of sustainability is currently a global practice owing to the need to protect natural resources for future generations and to satisfy the current needs of the present generation; one that has increased its awareness of sustainability (Tietenberg et al, 2016).
Given that the basic principles behind successful organizations are to gain market power at most and protect their capital base (Child, 2015), the move towards sustainability needs to be integrated towards the planning of the function of the enterprise (Wooltorton et al, 2015).
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