Essays on Business Sustainability - Strategic Approaches towards Emergent Environment Case Study

Download full paperFile format: .doc, available for editing

The paper "Business Sustainability - Strategic Approaches towards Emergent Environment" is a good example of a case study on management. Unilever and Procter and Gamble (P& G) have been putting a lot of efforts to attain a competitive advantage in the industry. The global largest Fast Moving Consumer Goods (FMCG) firms have been engaging in business rivalry as well as being friends for a long time. One of the areas of competition is the attainment of sustainable competition and growth. About 40% of the employees at P& G have joined the firm through acquisitions.

Of late, it has been possible for P& G to deliver above the expectations. Since the radical changes have been carried out at Uniliver, it has been possible for the firm to improve its market shares. These changes were brought about by Polman who was seen as a radical CEO. P& G sustainability has been based on its innovative strengths and has embraced open innovation (Leavy, 2013). The firm has been dropped from the Dow Jones sustainability index due to its less achievement in sustainability. Despite this, Uniliver is ahead in its sustainability strategy.

They have been able to respond better to social needs by addressing the multiple stakeholders, consumers, value chain, employees, and shareholder needs (DiVito, 2015). As a manager at P& G thinking about long term career prospects, this report will look at the newly advertised position at Uniliver which I have the relevant experience and competencies. The report will give reasons for my choice to apply based on comparative analysis of Uniliver and P& G on integrated goals, identification and management of capitals in the business model, and finally strategic approaches towards the emergent environment. Applying to Uniliver Uniliver offers the best work environment to meet the long term career prospects.

To ensure that one is in a firm that will fulfill its future prospects, the firm must have a workable sustainability plan. P& G has been left behind by Uniliver on the implementation of sustainable business in the FMCG sector. I would apply to work at Uniliver based on their ability to attain their integrated goals, sustainability, management of capitals, and their strategic approaches towards emergent environment issues.

References

Benn, S & Bolton, D 2011, Key Concepts in Corporate Social Responsibility, Sage, London.

Birch, D 2003, ‘Corporate Social Responsibility: Some Key Theoretical Issues and Concepts for New Ways of Doing Business’, Journal of New Business Ideas and Trends, vol. 1, no. 1, pp. 1-19.

Boudreau, M. C., Chen, A., & Huber, M. 2008, ‘Green IS: Building sustainable business practices’, Information Systems: A Global Text, 1-17.

Coase, RH 1960, ‘The Problem of Social Cost’, Journal of Law and Economics, vol. 3, pp. 1- 44.

DiVito, L. 2015. Aiming to win through sustainable competitive advantage Uniliver and Procter and Gamble (Case Study), International Business School, Amsterdam (CAREM).

Epstein, M. J., & Buhovac, A. R. 2014. Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts, San Francisco, CA: Berrett-Koehler Publishers.

Fowler, S. J., & Hope, C. 2007, ‘Incorporating sustainable business practices into company strategy,’ Business strategy and the Environment, Vol.16, no.1, pp.26-38.

Griseri, P & Seppala, N 2010, Business Ethics and Corporate Social Responsibility, South Western Cengage Learning, Australia.

Hillson, D & Murray-Webster, R 2007, Understanding and Managing Risk Attitude, 2nd Edition, Gower, England.

Hopkins, M. S., Kruschwitz, N., Haanaes, K., Kong, M. T., Arthur, D., & Reeves, M. 2011, ‘Sustainability: The 'embracers' seize advantage’, MIT Sloan Management Review, Vol.52, no.3, pp. 3-5.

Laszlo, C., & Zhexembayeva, N. 2011, Embedded sustainability: The next big competitive advantage, Greenleaf publishing, Sheffield, UK.

Leavy, B. 2013, ‘Where to play and how to win–strategy fundamentals the Procter & Gamble way,’ Strategy & Leadership, Vol.41, no.5, pp.7-16.

Lehtonen, M 2004, ‘The environmental-social interface of sustainable development: capabilities, social capital, institutions’, Ecological Economics, vol. 49, no. 2, pp. 199- 214.

Macey, WH & Schneider, B 2008, ‘The Meaning Of Employee Engagement’, Industrial and Organizational Psychology, vol. 1, pp. 3-30.

Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. 2009, ‘Why sustainability is now the key driver of innovation,’ Harvard business review, Vol.87, no.9, pp.56-64.

Pfeffer, J. 2005, ‘Producing sustainable competitive advantage through the effective management of people’, commentary by Hatano, T, Academy of Management Review, vol. 19, no. 4, pp. 95-106.

Porter, ME & Kramer, MR 2011, ‘Creating Shared Value’, Harvard Business Review, vol. 89, no. 1-2 pp. 72-77.

Porter, ME & van der Linde, C 1995, ‘Green and Competitive: Ending the stalemate’, Harvard Business Review, September-October.

Stacey, RD 2007, Strategic Management and organisational dynamics: the challenge of complexity. 5th ed. Pearson Education, England.

Svensson, G., Wood, G., & Callaghan, M. 2010, ‘A corporate model of sustainable business practices: An ethical perspective,’ Journal of World Business, Vol.45, no.4, pp.336- 345.

Ustailieva, E., Hollander, A., Clignett, L., & Sofra, C. 2012, Sustainability management beyond corporate boundaries, Hoofddorp: TNO.

Weber, M 2008, ‘The business case for corporate social responsibility: A company- level measurement approach for CSR’, European Management Journal, vol. 26, pp. 247- 261.

Woolcock, M 2001, The Place of Social Capital in Understanding Social and Economic Outcomes. Development Research Group, The World Bank and Kennedy School of Government, Harvard University.

Download full paperFile format: .doc, available for editing
Contact Us